Cause-related marketing showcase
The GIVING WELLY Campaign
SOFII doesn’t have many rules but this exhibit nevertheless breaks a few of them, in that it focuses not on a charity/nonprofit but on a commercial sponsor. Still, it’s a colourful, creative idea very well executed and several charities benefited rather significantly from it. It strikes us as a sound win-win situation, a good example of both commerce/charity partnership and of charities working together.View this exhibit.
Crisis Christmas card challenge
'Send a singer’ is one example from a charity for homeless people in the UK – it’s fun, it’s engaging, it’s compatible with the charity’s values. In essence this campaign addresses corporate social responsibility agendas, offers a practical solution to the traditional Christmas card chore and offers participating companies a unique and high impact marketing opportunity.View this exhibit.
Dove Campaign for Real Beauty and Dove Self-Esteem Fund
Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its product range at the same time.View this exhibit.
Who Gives a Crap’s ‘sit down’
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.View this exhibit.
Medicos Sin Fronteras: medicine for someone else’s pain
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’View this exhibit.
SolarAid: ‘spread the light’ campaign
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.View this exhibit.