Multi–media (multi-channel) campaign showcase
ANC – emergency pre-election fundraising, from 1992
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.View this exhibit.
Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!
Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.View this exhibit.
Helvetas: integrating awareness and fundraising
It's good to see an organisation that is prepared to shock us into seeing that many people just don’t have the basic amenities we take for granted.View this exhibit.
PCRF: fundraising from beyond the grave
How often does a fundraising campaign bring a star back from the dead to front a campaign for the disease that killed him? This is innovative fundraising, no doubt.View this exhibit.
ActionAid ‘Bollocks to Poverty’ campaign
This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.View this exhibit.
Giving Scotland crisis campaign
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.View this exhibit.
Polish Scouting Association ‘Proficiency for life’ campaign
This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.View this exhibit.
Rex Dog Shelter: ‘A pet is not a toy’ campaign
This is a ‘percentage’ campaign, one of Hungary’s first multi-media campaigns aimed at getting the public to sign over their one per cent entitlement. Many organisations have now successfully followed the Rex Foundation’s lead, with good results.View this exhibit.
Croatian Dogs appeal for new building
This campaign to build a rehabilitation centre in Zagreb raised a large amount of money at an impressively low cost to income ratio.View this exhibit.
Casa Speranti Edelweiss campaign
Public fundraising is an increasingly important but still emerging activity in Romania. Here Casa Speranti correctly identified the power of linking their fundraising initiatives to the church.View this exhibit.
Breakthrough: the ‘is this justice’ campaign
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.View this exhibit.
Bulgarian Red Cross: ‘one SMS, one hot meal for one Bulgarian child’ campaign
These campaigns successfully united several established fundraising techniques including building corporate alliances and the use of new and old media.View this exhibit.
Arthritis Care: ‘people like us’ campaign
This colourful, imaginative campaign recruited new members at one third of previous costs because it’s creative, engaging and thought-provoking. It stirred people from their daily routine into doing something different.View this exhibit.
The Shires of Wood Green
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.View this exhibit.
Bosnian Handicrafts: ‘shopping with a purpose’ campaign
This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.View this exhibit.
Dobrota Foundation: ‘everyone can be a philanthropist’ campaign
This massively ambitious multi-media campaign generated results that speak for themselves. It shows what can be achieved with vision and commitment, even in an emerging market.View this exhibit.
Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.View this exhibit.
Canadian Diabetes Association: Diabetes Summer Surge Campaign
This exhibit is an excellent example of how you can maximise the potential of your existing donors in an impressively short amount of time.View this exhibit.
Save the Children India: the ‘Every One’ campaign to reduce child deaths.
Nearly two million children in India die every year from easily preventable diseases. Through online and face-to-face contact, the EVERY ONE campaign aims to raise awareness about this by focusing on child mortality.View this exhibit.
Save the Children: Gaza ceasefire SMS campaign
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.View this exhibit.
The German Leprosy Relief Association’s Different Strokes
Different strokes – an art show with a cause – organised by the German Leprosy Relief Associaiton in India created a world of opportunity for disabled, or rather differently-able, adults and children artists by giving them the opportunity to show – and sell – their work alongside that of professionals.View this exhibit.
RNLI: train one, save many campaign
A campaign from RNLI with a simple but powerful theme, message, image and call to action.View this exhibit.
The Salvation Army UK Christmas appeal 2010
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.View this exhibit.
Plan International UK’s ‘prospecting’ campaign
Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?View this exhibit.
The Orangutan Protection Foundation’s adoption programme
A successful adoption programme is wholly reliant on a steady stream of progress updates. This is the means by which we build donor loyalty and is the key to maintaining that all-important loyalty on which charities rely and thrive.View this exhibit.
Arrels Fundació: cardboard hearts for the homeless
Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.View this exhibit.
THE PLAN: the launch of child sponsorship, Spain 1937
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.View this exhibit.
Dogs Trust (sponsor a dog)
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.View this exhibit.
Centrepoint ‘sponsor a room’: donor acquisition by press advertising, with TV and direct mail too
This exhibit is proof that traditional direct response fundraising can still work in the current fundraising climate. It demonstrates simple yet effective press advertising combined with a clever use of digital technology.View this exhibit.
Oxfam UK’s £2.00 a month proposition to new donors
Oxfam’s first foray into television advertising was a disaster and they very nearly ditched the whole thing. But a chance remark turned disaster into a monumental success and added a new dimension to recruiting new donors.View this exhibit.