New media and technology showcase
The Lost Dogs’ Home, Melbourne: Friend of PAWs microsite
Although in recent years the Internet has by any definition come into its own as an indispensable tool for fundraisers, most are still not adept at using the medium to acquire new donors. So the Lost Dogs’ Home’s successful experience of online acquisition should be closely watched by many.
Greenpeace Italia: save the Parmigiano Reggiano from OGM
This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.
Jan Uekermann’s fundraising podcasts
Somebody in SOFII’s office asked ‘why do you think this exhibit deserves to be on SOFII?’ The answer is easy. It’s unique, as far as we know. It’s open and unashamed sharing of helpful information. Its content focuses on issues that are relevant to the majority of fundraisers. Jan (the creator of this podcast) says "the heart of fundraising is effective story-telling". Now, thanks to the Internet and podcasts, it's not difficult to share these stories worldwide.
NSPCC Facebook
See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.
Greenpeace: the virtual march for whales
If only whales everywhere could realise the great things that are being done all around the world by ordinary people to protect them and make this planet a safe place for them.
How modern technology can be used to fundraise: Tap-n-Give.
This simple yet innovative exhibit shows how a new iPhone app is raising awareness and increasing donations. Will you try it out?
Twestival - grassroots fundraising from volunteers.
Twestival is the largest grassroots social media initiative to date and has raised an outstanding $1.2 million for charities all over the world.
Christian Aid’s text for nets
This exhibit is a great example of modern fundraising. While there is a lot of talk about fundraising by text messages, rarely do we find an appeal that makes it so easy, so compelling and so tangible.
Wikimedia Foundation: how banners can enhance fundraising
This exhibits shows how Wikipedia have managed to involve thousands of committed volunteers to create, test and translate each banner that we see. This really is volunteer-led fundraising at its best.
MSF warehouse: virtual catalogue and mass marketing campaign
This exciting exhibit proves that digital fundraising can work…as long as it works with the core values of the charity. This is a must-read for anyone considering a digital fundraising campaign.
Girlguiding UK Impact Report 2011
Annual reports and their latest sidekick the impact report mustn’t be boring – ever.
Change Heroes: a new fundraising platform
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Malaria No More and CollegeHumor: malarious
Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
The Centrale School of Paris alumni online challenge
This online promotion raised double the amount of previous offline activities.
The Salvation Army UK Christmas appeal 2010
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
Kiva: person-to-person micro-lending
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Children’s Hospital Foundation, Washington DC, USA: send a valentine to a child in the hospital
The Children's Hospital Foundation were convinced that Valentine’s Day could have enormous potential for fundraisers. Even though the first attempts didn’t live up to expectations, they perservered until, eventually, that vision paid off.
THE PLAN: the launch of child sponsorship, Spain 1937
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
United Way impact calculator
The calculator allows donors to put in an amount and it lets them know the impact of their donation. This is a simple tool that any organisation with a website can easily do. It’s a great way for engaging donors.
