Best fundraising products showcase
The Shires of Wood Green
An interesting take on animal sponsorship, created for an organisation that is fortunate to have a very attractive and substantial animal shelter in an attractive setting deep in the English countryside, where it is able to create a special world for regular donors.
Dogs Trust (sponsor a dog)
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.
Book Aid International: the Reverse Book Club
RBC is just like a normal book club, only its members never receive the books – instead each month four books are sent on each member’s behalf to people in the developing world. Donors love this scheme for its tangible accountability. For a small weekly outlay that most will never miss, they can see what their help is achieving and can readily imagine the impact of their gift, month after month, on small children and struggling students, eager to learn and to work their way out of poverty.
UNICEF Pigotta project: adopt a doll and save a life
Another excellent idea from UNICEF that not only raises lots of money, but shows volunteers, particularly children, how important immunisation against deadly childhood illnesses is in the developing world. It also demonstrates how ‘it will never work here’ just isn’t true and that good ideas can be adapted to other cultures.
Friends of the Earth: carbon calculator
An enterprising and topical involvement idea, interestingly executed. FoE’s carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Feed the Children’s ‘baby box’
The baby box was devised specifically to respond to the need to maintain giving at a time when donor interest was flagging and the idea for it came from the best possible place – the charity workers on the front line.
