Low-cost donor recruitment showcase
CHATS Norooz letter, in Farsi
It’s an ancient truism of fundraising that if you want to communicate with donors you must speak to them in their language, not yours. Here’s a small example that paid off in practice.
Habitat for Humanity: money back guarantee
Would a money-back guarantee help your direct mail? Habitat for Humanity tried it, and the results were as interesting and instructive as were their reasons for doing it.
Greenpeace International: the reinvention of face-to-face fundraising
Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.
Polish Scouting Association ‘Proficiency for life’ campaign
This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.
View this exhibit.‘Just $5’ email appeal.
This is a simple yet effective fundraising email campaign, with straightforward wording and a low level ask.
ORBIS gift aid campaign
Making life easy for donors is in this proposition from ORBIS UK: you can save someone’s sight by just ticking a box.
The World’s Biggest Coffee Morning, by Macmillan Cancer Support
What would fundaising be without volunteers? Another great exhibit that shows how partnerships can turn a simple idea into pure gold.
