How to acquire new donors at low cost
Habitat for Humanity: money back guarantee
Would a money-back guarantee help your direct mail? Habitat for Humanity tried it, and the results were as interesting and instructive as were their reasons for doing it.
Greenpeace International: the reinvention of face-to-face fundraising
Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.
Polish Scouting Association ‘Proficiency for life’ campaign
This is a vigorous, imaginative campaign aimed at persuading Polish citizens to give the one per cent of their personal income tax, which the law allows them to donate to a charitable organisation, to the Scout movement.
View this exhibit.Change Heroes: a new fundraising platform
The aim of each of Change Heroes’ campaign is to bring together groups of 33+ friends to donate $3.33 a day for three months, which equals $10,000. This will enable their charity partners to build a school, library, or water project in a developing country.
Malaria No More and CollegeHumor: malarious
Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.
