Social change campaigns showcase
Bhopal Medical Appeal: B’Eau Pal publicity stunt: don’t go near the water!
Don’t go near the water: 25 years after the world’s worst ever man-made disaster, B’EauPal shows that effective political campaigning takes ’bottle’ (a commonly used London term for courageous risk-taking). This is a classic opportunistic protest in a good cause.
ITIHAS (I Think I Have a Solution) leadership workshop
If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
Dove Campaign for Real Beauty and Dove Self-Esteem Fund
Here’s a company using exactly the same tactics that charities use to campaign for social change while, of course, rather effectively selling its product range at the same time.
Greenpeace: the virtual march for whales
If only whales everywhere could realise the great things that are being done all around the world by ordinary people to protect them and make this planet a safe place for them.
ActionAid ‘Bollocks to Poverty’ campaign
This is a very brave campaign. It talks directly to young people in the language they use everyday, with no punches pulled.
Giving Scotland crisis campaign
The Giving Scotland campaign was launched in the face of intense scrutiny of charities in Scotland but this courageous campaign changed everything.
The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
This brave, important campaign broke new ground in public education in Poland and raised money too.
Handgun Control: acquisition pack
The handgun debate: fundraising and campaigning communications around this issue by direct mail fundraising. Designed not just to influence opinions but also to bring in fighting funds by the sackload.
Breakthrough: the ‘is this justice’ campaign
This is a brave campaign that fearlessly speaks out against social injustice in societies where such issues are rarely discussed, far less confronted.
The Girl Effect: starting conversations for change.
The Girl Effect organisation has admirably mastered the art of creating short and powerful videos that inspire and move both old and new supporters.
Save the Children: Gaza ceasefire SMS campaign
When Save the Children took the thousands of messages they received to 10 Downing Street, the prime minister, then Gordon Brown, spoke out to demand a ceasefire in Gaza. They also converted 9,000 respondents to regular giving.
Motor Neurone Disease Association – John’s journey
This story is powerful, inspiring, direct, humbling and honest.
