Formats, offers, propositions and products showcase
Dogs Trust (sponsor a dog)
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.
Friends of the Earth: carbon calculator
An enterprising and topical involvement idea, interestingly executed. FoE’s carbon footprint calculator will be irresistible for many people and is right on message for the charity. This exhibit should encourage other campaigning and social change organisations to search for similar ways of engaging supporters.
Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’)
Strømme Foundation is an innovative Norwegian charity working to fight poverty in the developing world. The scheme is an imaginative way of engaging younger donors.
NSPCC Facebook
See how the NSPCC became the first UK charity to develop a fundraising application to run within Facebook. This exhibit shows how quickly fundraisers have to react to changing technology.
Feed the Children’s ‘baby box’
The baby box was devised specifically to respond to the need to maintain giving at a time when donor interest was flagging and the idea for it came from the best possible place – the charity workers on the front line.
Operation Christmas Child – the shoebox appeal.
This festive exhibit is a wonderful example of how one person’s idea (and a lot of help from volunteers) can really make a difference. Operation Christmas Child has maintained constant success over the past 20 years.
Portuguese Red Cross – the store that sells hope.
This exhibit demonstrates innovation, creativity and a new way to make people feel good about giving.
The ‘yellow coins’ project: collected by children for children
‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).
Handicap International’s Christmas tree bag
A Christmas product that aims to get into six million homes to help disabled children.
Who Gives a Crap’s ‘sit down’
Who Gives a Crap is a new and innovative organisation and SOFII will be watching to see how this initial, creative and funny campaign develops.
The Salvation Army UK Christmas appeal 2010
Some donors have rational reasons for giving, some have emotional reasons and some go on a journey. Our strategy was to model this behaviour, to take the insight and analysis to new levels of understanding.
Kiva: person-to-person micro-lending
The first video gives a real sense of excitement and shows vividly the scope of Kiva’s work. The second is the simple story of Pedro and his family and how Kiva’s lenders are helping him fight his way out of poverty.
Medicos Sin Fronteras: medicine for someone else’s pain
‘Pills for another person’s pain is a project of awareness and also a new symbol of hope.’
Great Ormond Street Hospital Christmas mailing in 1941
What an achievement for Great Ormond Street Hospital’s fundraisers during the Second World War, someone kept their mailing for 70 years.
The Orangutan Protection Foundation’s adoption programme
A successful adoption programme is wholly reliant on a steady stream of progress updates. This is the means by which we build donor loyalty and is the key to maintaining that all-important loyalty on which charities rely and thrive.
Arrels Fundació: cardboard hearts for the homeless
Arrels Fundació have come up with an excellent way to wear your heart on your sleeve to raise money and awareness of the growing number of homeless people in Barcelona. It is also easily copied.
SolarAid: ‘spread the light’ campaign
Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.
THE PLAN: the launch of child sponsorship, Spain 1937
This exhibit focuses on a documentary film made by Plan International, which shows how the idea of child sponsorship emerged and grew as a response to the dangers faced by children in the Spanish civil war, more than 70 years ago.
UNICEF: la cartolina che ha lanciato la raccolta fondi dell’ UNICEF
Questa è una vera icona del fundraising. La prima cartolina di Natale in assoluto, il disegno che ha lanciato migliaia di disegni. Questa cartolina è datata il lontano 1946 e la storia sulle sue origine è abbastanza affascinante.
