Croatian Dogs appeal for new building
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Through colourful posters and public demonstrations the campaign secured wide publicity for its message that guide dogs help blind people to gain their rights to mobility and independence but without them, all streets are dead ends.
This ambitious campaign to build a rehabilitation centre in Zagreb that will improve the mobility and rehabilitation of Croatia’s blind population raised a large amount of money at an impressively low cost to income ratio and successfully engaged private, corporate and institutional donors plus succeeded in drawing an urgent and worthwhile cause to the attention of a wide range of important audiences.
Medium of communication:Event, press advertising, telephone.
Type of charity:Environmental/animals.
Target audience:Awareness, individuals, single gift, corporations, intermediaries.
Country of origin:Croatia.
Mira Katalenic, President, Croatian Guide Dog and Mobility Association (CGDMA)
Name of exhibitor:CSDF Hungary
Date of first appearance:2004.
Croatian Guide Dog and Mobility Association (CGDMA), together with the Government of the Republic of Croatia and the City of Zagreb set out to raise 500,000 Euros to build the first rehabilitation centre for the orientation and mobility of blind people in this part of Europe. They also aimed to raise awareness about the rights and needs of persons with disabilities, and to develop corporate social responsibility in Croatia.
The ‘without a guide dog, all streets are blind’ campaign was supported by Zagrebacka Banka (a key campaign partner), and Digitel marketing agency who developed the communications strategy and creative ideas for the campaign.
The campaign was made up of the following elements:
5,571 Euros (budget)
The ‘without a guide dog, all streets are blind’ campaign was a strong national campaign that successfully combined fundraising from individuals, private companies and events.
Adapted from CSDF’s 2006 publication 'Mission Possible.'