Partners for the Future legacy letter and brochure, from Southern Poverty Law Center, Montgomery, Alabama, USA

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Partners for the Future legacy letter and brochure
These two items – a single page letter and 16-page booklet which together constitute a single legacy-promotion direct mail package – represent an outstanding effort in legacy marketing by one of the leading practitioners of the direct marketing art in the USA. The Southern Poverty Law Center, based in Montgomery, Alabama, is a high-profile legal action centre that has been responsible for much of the USA’s effort to keep hate groups such as the Ku Klux Klan in check for the last three decades. Its direct marketing campaigns are legendary. Legacy giving has helped the Center build a substantial endowment– a lasting tribute to the genius of founder Morris Dees, one of the most important figures in the US civil rights movement.

- Mal Warwick

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