Do you wonder if there isn’t something more you should be doing to encourage legacy donations? The LA Gay and Lesbian Centre did and went about creating a really exceptional legacy programme, combining the best of direct mail and telephone marketing with sensitive cultivation and stewardship techniques. With a detailed account of their six-phase strategy and a comprehensive set of results, this exhibit has everything you need to follow their shining example and secure your own successful legacy programme.
Find the full campaign exhibit here.
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