The Foundation for Childbirth with Dignity: 'you have a right to ask’ campaign
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When it comes to childbirth, women’s rights are often ignored. These powerful posters set out to change that...
This brave, important campaign broke new ground in public education in Poland and raised money too. The posters are smart, modern and very professional and the campaign was very thoroughly and professionally carried out, all of which contributed to its undoubted success.
Medium of communication:Inserts, posters, press advertising, radio.
Type of charity:Human rights & civil liberties, public/society benefit.
Target audience:Awareness, individuals, regular gift.
Country of origin:Poland.
The Foundation for Childbirth with Dignity with partner organisations: Batory Foundation, advertising agencies Ad Fabrika, FCB, PZL and research company SMG/KRC MillwardBrown.
Name of exhibitor:Civil Society Development Foundation (CSDF) Hungary.
Date of first appearance:April, 2005.
Women and patients’ rights are very often violated in Polish maternity wards, especially a patient’s right to respect, dignity and privacy, the right to give consent to treatment or surgical operations and the right to information. The campaign presented this situation to the whole society. It aimed to encourage women to take an active role, to be brave and demand respect of their rights.
Non financial objectives:
Primarily, this was an awareness-raising campaign with fundraising only as a second priority. The Foundation for Childbirth with Dignity used controversial social issues in the campaign, tackled taboo themes, yet it still generated good income.
The Foundation also took a risk by applying a method (one per cent) that is new to Poland. The organisation documented the impact on individual perceptions of the organisation pre- and post-campaign in an excellent way, and both the planning and the creative materials were very good.
This campaign shows that you can raise funds on the back of a controversial campaign that challenges social taboos and what’s acceptable in society today.
Other relevant information:
Adapted from CSDF’s 2006 publication Mission Possible.