Lake Simcoe Conservation Foundation: 2008 progress report
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Low cost isn’t the same as cheap.
Lake Simcoe Conservation Foundation’s progress report
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SOFII's viewThe progress report is about impact, so is more descriptive and inspirational than its complementary publication the annual report (for last year’s example see PB183). This progress report is as much as most donors will need to feel that the demands of good stewardship have been answered. From this one low-cost publication donors can clearly see what their donations have achieved. Medium of communication:Direct mail.Type of charity:Environmental/animals.Target audience:Awareness, corporations, granting organisations.Country of origin:Canada.Creator/originator:Kimberley MacKenzie Name of exhibitor:Kimberley MacKenzieDate of first appearance:November, 2008.Summary/objectives:When presenting this progress report in person to one of our major donors, he said: ‘I wish some of the other organisations I am involved with would produce this kind of stuff.’ Well by submitting it here, maybe he’ll get his wish. Background:So often with environmental causes it is hard to see tangible results. The purpose of this publication is to show our donors exactly what we are doing with their money. It differs from the Foundation’s other main publication, the annual report, in that the report, which comes out in February, is designed principally to recognise donors and to provide financial information, including a message from the board. Special Characteristics:We tried to keep it really simple. Influence/Impact:Hard to measure as yet, as it is brand new. Our donors seem happy though. Costs:CAN$2,000 Merits:If our donor wants other nonprofits to produce publications like this, what better way to encourage that than to submit it to SOFII?
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