SOFII stars
SOFII stars is a special feature designed to help you quickly to find your way to the best treasures on SOFII. SOFII stars are grouped by subject, so you can more easily find what you need. We’re adding to SOFII stars continually and they're here on the site in perpetuity so that you can always get to them, whenever you want. Just another helpful simple service from SOFII. Tell your friends, why don't you? To register for their free SOFII updates they can email Carolina here any time.
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Some of these wonderful ideas that your fellow fundraisers wish they’d thought of might make you laugh, some might surprise you, some might even make you cry. They will all inspire you. What follows are links to 17 fundraising greats, 17 of the big ideas that were in the first I Wish I’d Thought of That mega-event in London last year, at which young fundraisers described and illustrated a cornucopia of big ideas so good that they wish they’d had them, themselves.
Enjoy! Carolina The world’s biggest coffee morning, from Macmillan Cancer Support Motor Neurone Disease – John’s journey The Movember moustache-growing campaign for men’s health Great Ormond Street Hospital Christmas mailing in 1941 Medicos Sin Fronteras: medicine for someone else’s pain Amnesty International pen pack Amnesty International UK: press ads that shook a nation Botton Village: giving donors choices PCRF: fundraising from beyond the grave. ICAN: the ‘adopt a word’ campaign Greenpeace International: the reinvention of face-to-face fundraising Plan International UK’s ‘prospecting’ campaign Save the Children: Gaza ceasefire SMS campaign Send a Cow: thank-you drive Live Aid: a world event Kiva: person-to-person micro-lending
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Specially for you, here’s a SOFII quick links reminder: shortcuts to help you find easily all the great fundraising that’s on our site. This month: a selection from SOFII’s most read articles There are over 300 articles on SOFII. You want to find the best. So, to make your life easier here are direct links to a dozen treasures from the best, most useful fundraising articles that feature in SOFII’s online reading rooms. There are lots more, just look. How to write a better newsletter. John Grain tells us in simple terms what a good newsletter should be. Ten things you should remember when writing to trusts and foundations.
Jo Habib tells you what you need to think about to see things from the foundations’ ‘The Last Word’: how copywriters can change the world. Brilliant fine writing from acclaimed copywriter and author Indra Sinha. Supporter insights: what are they and why bother with them? Kevin Waudby shows how great supporter insight can be the difference between a supporter giving to your cause instead of someone else’s. George Smith’s 12 suggestions to help you write effectively. No one felt more keenly about the English language, except maybe that other George, Orwell. Five ‘must dos’ of bequest fundraising. How to set out a legacy fundraising strategy, from Fiona McPhee. In lieu of flowers: how to write lively memorial donation thank-you letters. Lisa Sargent helps you to rescue them from a fate worse than death. Get positive: you know you want to. Frances Hurst shows you how to create a positive attitude and be happy at work. Papworth’s principles of press advertising. Andrew Papworth explains how to make off-the-page fundraising effective. James Read, creative director and copy chief at marketing and fundraising agency Grizzard, looks at small charities that raise substantial awareness and money. How would you kick-start your ‘nonprofit’ career as a consultant? Sudeshna Mukherjee asks, do you sincerely want to be a consultant? Don’t know how to go about it? Get valuable insights here. Tom Ahern’s nine-step communications self-audit. Why pay thousands to have an expert tell you what you’re doing wrong? |
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A fundraising ‘product’ is a clearly defined and readily understood scheme or plan that donors can subscribe to or join. There is usually a fixed entry price or range of prices, often monthly. In return for this donors will receive clearly described benefits, even if these are intangible or (as is often the case) are enjoyed by a third party. Child sponsorship is considered by many to be the classic fundraising product. But as SOFII users show here, there are lots of other great products that work well and are worth borrowing. Dogs Trust sponsor a dog. The Shires of Wood Green. Book Aid International: the Reverse Book Club. UNICEF Pigotta project: adopt a doll and save a life. Friends of the Earth: carbon calculator. Feed the Children’s ‘baby box’. Plan: the launch of child sponsorship, Spain 1937. ActionAid’s welcome to child sponsorship package. Greenpeace Frontline. Steel Yard fund a day appeal. I Can: the adopt a word campaign. Cure Cancer Australia: ‘can too’ sporting event. Mith samlanh Camodia the ‘buy a brick’ land campaign. Strømme Foundation: ‘poverty buster’ (‘fattigdomsbekjemper’). Centrepoint ‘sponsor a room’: donor acquisition by press advertising, with TV and direct mail too. Médecins sans Frontières: ‘field partners’. United Way impact calculator. Albert Street Methodist Sunday School: the foot of pennies from the 1930s. |
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There’s a new find today on SOFII, a letter sent with the famous Amnesty pen pack, but only to women*. This, SOFII believes, is a real star; one of the most powerful and best-written fundraising letters ever. It pulls no punches – these are true stories of the brutality inflicted on men, women and children all over the world. You might gasp, you might cry, you should get angry… like all those who responded to its powerful message. So to celebrate this find and fine writing generally SOFII announces the setting up of a new showcase of fine writing on SOFII. Find links below to some of the first candidates, already on SOFII. Meet more great fundraising writers on SOFII To make your life easier we’re featuring here direct links to contributions from eight fine fundraising writers who will all be featured in SOFII’s ‘fine writing’ showcase . Karin Weatherup The original classic Amnesty Pen pack. http://www.sofii.org/node/173 Womankind recruitment mailing. http://www.sofii.org/node/78 Indra Sinha The Amnesty ads that shook a nation. http://www.sofii.org/node/238 The Bhopal ads. http://www.sofii.org/node/184 The last word: why fine writing matters. http://www.sofii.org/node/826 George Smith Twelve suggestions to help you write. http://www.sofii.org/node/271 The customer’s always write. http://www.sofii.org/node/318 The master of asking properly. http://www.sofii.org/node/511 Harvey McKinnon The Make-a-Wish acquisition letter. http://www.sofii.org/node/552 Bruce Barton The letter that pulled 100 per cent http://www.sofii.org/node/298 The 22 letters for Deerfield Academy http://www.sofii.org/node/531 Tom Ahern Planned Parenthood’s donor newsletter. http://www.sofii.org/node/138 David Ogilvy His sayings (and some of his great ads too). Dr Thomas Barnardo Four fundraising greats. http://www.sofii.org/node/89 On the death of ’Carrots‘ http://www.sofii.org/node/803
* There was a version only for men, also written by Karin Weatherup, at the same time. We hope to have that letter on SOFII soon. If you have candidates to recommend for SOFII’s fine writing showcase, email me here. |
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Each month, specially for you we’ll be sending you a SOFII quicklinks reminder: shortcuts to help you find easily some of SOFII’s star attractions.
To make your life easier here are direct links to the 23 all time great fundraising campaigns that feature in SOFII’s ‘best of the best’ showcase. Have you got a campaign as good as these, that we could add to this fundraising hall of fame? British Red Cross: £5.5 billion appeal that changed British fundraising forever Greenpeace’s optimistic tick-box: ‘Stop Thorp’ campaign court case mailing THE PLAN: the launch of child sponsorship, Spain 1937 Greenpeace International: the reinvention of face-to-face fundraising UNICEF: the card that launched UNICEF’s fundraising Feed the Children’s ‘baby box’ The ActionAid inserts with built-in reply mechanism Help The Aged ‘Make a blind man see’ press advertisement Station WDCN, Nashville, USA: special ‘thank you’ to a donor WWF integrated legacy marketing campaign Amnesty International UK: press ads that shook a nation Dr Barnardo’s Homes: four fundraising greats from the distant past The Greenpeace legacy beer mat Multiple Sclerosis Society, Holland: television commercial Botton Village: giving donors choices Help the Aged ‘You have this gift’ direct mail pack UNICEF’s Change for Good® campaign Ryton Gardens: recyclable mailing |
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