SOFII’s monthly must-reads
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Brought to you thanks to:
Pamela Grow
Craig Linton. These monthly must-reads are brought to you thanks to Pamela Grow from the USA and Craig Linton (the Fundraising Detective) from the UK, who have kindly shared with SOFII their lists of what’s not to be missed on the Internet. |
We know there is a lot of great material to keep up with in the world of fundraising, so we’ve put together a summary of what’s hot this month just for you (in case you missed it first time round). We’ve had some good feedback about this idea and we hope you continue to tell us what you think. Luis Borrallo from Kenya said, ‘Thanks for this initiative. I do not have the time to check through many blogs and other publications. This will facilitate us being up to date.’
30th January, 2012 Top tips See how one organisation developed a strategic stewardship plan in this great Movie Mondays’ video. Joanne Fritz of about.com has some clever ways to go beyond the traditional thank-you letter. Social media is the perfect venue for showing the love. Julia Clare Campbell features six ways to acknowledge and reward donors via social media. Fired Up Fundraising look at how to develop a killer thank-you letter. It’s easy in this sector to get entrenched in jargon. Guess what, jargon doesn’t sell your mission. Katya Andresen provides some great examples to learn by. Aline Reed from Bluefrog shares six tips from the CASE Conference at Leeds University in the UK.
News Are you forgetting your long-time donors? Men in Black tell a cautionary tale. The Agitator’s 2012 predictions for fundraising. Kivi Leroux Miller reports on a new mystery shopping exercise and likes the communications she received from one charity. A lovely Christmas thank you from Childs i Foundation.
Opinion Why listening is so important in fundraising. Some examples over at 101 Fundraising. Is your goal to inspire and enlighten with your writing? Don’t miss ‘The Last Word’ from SOFII on how copywriters can change the world. Exquisite. Kevin Baughen loves the debate around ‘the next big thing’ versus ‘tried and tested’, mostly because one side can never completely win if an organisation wants to stay successful. How can you develop further partnerships with your supporters? Ken Burnett features a beautifully insightful must-read for 2012. Tom Ahern’s last enews, Have you ever asked?, was excellent. When you’re developing this year’s communications calendar don't forget to include surveying. Robert Weiner gives a few predictions for nonprofit development technology in 2012 . Jeff Brooks looks at what donors want. It isn’t necessarily what they say it is. Sometimes charities get it right. What can businesses learn from charity direct marketing? Donor Voice takes an in-depth look at donor segmentation.
Resources Here is a reminder about the dirty little secret to donor retention that ‘they’ don’t tell you. How is your data looking?
SOFII must-reads 4th January, 2012 Top tips Phenomenal copywriter Jules Brown of Dear Joan fame lists five tips for your fundraising appeal. The Agitator reminds us to get the basics down first. What are the best words to use in a grant proposal? How *not* to fundraise with social media via @johnhaydon. How to win donors and influence them. Twelve ways you can make your campaign stronger. More on saying thank you from Kimberley MacKenzie. News Putting the lipstick on, from The Agitator.
Opinion Jonathon Grapsas and the innovation corner. Are fundraisers using targeting correctly? by Kevin Baughen
Resources Seven totally surprising brain tricks to sell your cause. How the Humane Society in the United States use their one million Facebook fans
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Each month SOFII brings you an edited digest of links, downloads, features and articles to help you keep easily up to date with what shouldn’t be missed from all the good stuff that’s available in the wider world of fundraising. Please bookmark this page and tell your friends and colleagues about this new free SOFII service. Your feedback is welcome. So add comments and observations below (with your name and location, please) or email to Carolina. |
Sofii's must reads
Thanks for this initiative. I do not have the time to check through many blogs and other publications. This will facilitate us being up to date.
Luis Borrallo, Nairobi.
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