Hall 4: the hall of the individual donor

Here, SOFII celebrates the power of the individual. Around 85 per cent of all voluntary giving comes from individuals, which makes one wonder why fundraisers spend so much effort chasing corporate donors, does it not? Individual giving itself divides into many specific areas, each of them important, direct mail, telephone, major donors, inserts, committed giving, face-to-face, electronic/new media, off-the-page, television and door-drops.

Showcases in this hall:

  • Direct mail showcase
  • The Jerry Huntsinger tutorials
  • Major donor fundraising

  • Electronic fundraising

  • Telephone fundraising

  • Face-to-face fundraising showcase
  • Door-drops/household deliveries

  • Press advertising ‘off the page’

  • Inserts and bounce-backs

  • Broadcast media

  • Web-based fundraising

  • Regular, or committed, giving

  • Last chance to change the world: the legacies (bequests) showcase

>> Visit this hall.


Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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