Multiple Sclerosis Society, Holland: television commercial
This case study appears in these showcases
This remarkable television commercial is so powerful it stops the viewer in his/her tracks. Yet not a word is spoken, the message is entirely conveyed in movements, gestures and looks, while in the background we listen to the hauntingly beautiful Eric Clapton song, ‘You look wonderful tonight’. The result is simply riveting. Fundraising rarely gets to be this pure.
In case you are wondering, the text at the end, in Dutch, says ‘Multiple Sclerosis: it destroys the nerves’.
Medium of communication:Broadcast and television.
Type of charity:Disabilities.
Country of origin:Holland.
Name of exhibitor:Maxine Delahunty/SOFII’s Homeless section
Date of first appearance:unknown.
Not much is known about this commercial. If anyone involved in its making cares to contact SOFII we’d be delighted to present a more detailed and up-to-date exhibit.
This a brilliant use of television, a courageous creative presentation of the personal impact of a devastating disease. It will be instructive for anyone working in a similar field and many others too.