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We love this, but sympathise greatly with its creator, whoever he or she might be.
If you know anything about this ad, please share your information with SOFII and with fundraisers everywhere. We can all learn from mistakes.
Medium of communication:Press advertising.
Type of charity:Environmental/animals.
Target audience:Individuals, single gift.
Country of origin:Portugal.
Name of exhibitor:Maxine Delahunty/Homeless
Date of first appearance:unknown.
Presumably, to recruit new donors cost-effectively.
We can learn at least as much from our mistakes as we can from our successes. And any one of us could have made a similar gaff.
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