Greenpeace Portugal: the unfortunate example of the reversed out coupon

Unless all your prospects have pens that write in white ink, this ad is unlikely to work well.

 

 

More case studies from Greenpeace
SOFII's view

We love this, but sympathise greatly with its creator, whoever he or she might be.

If you know anything about this ad, please share your information with SOFII and with fundraisers everywhere. We can all learn from mistakes.

Medium of communication:
Press advertising.

Type of charity:
Environmental/animals.

Target audience:
Individuals, single gift.

Country of origin:
Portugal.

Creator/originator:
Name of exhibitor:
Maxine Delahunty/Homeless

Date of first appearance:
unknown.
Summary/objectives:

Presumably, to recruit new donors cost-effectively.

Background:
Merits:

We can learn at least as much from our mistakes as we can from our successes. And any one of us could have made a similar gaff.

Other relevant information:

If you have anything similar please share it with SOFII.

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Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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