Station WNED, Buffalo and Toronto: ‘thank you’ card to a donor
Great responses to donors don’t have to be flashy or expensive. They just have to be sincere. It helps if they’re friendly, cheery and colourful.
This is so quick, simple, cheap and easy it is just great. Why can’t all fundraisers take a leaf out of Channel 17’s book and send donors promptly a cheery, appropriate and inexpensive thank you like this?
Medium of communication:Direct mail.
Type of charity:Public/society benefit.
Country of origin:USA.
The membership office at Channel 17
Name of exhibitor:Maxine Delahunty/ SOFII Homeless section.
Date of first appearance:1994.
Simply to say thank you to a valued donor in the most personal and appropriate way possible.
As a special assignment for America’s Public Broadcasting Service (PBS) Ken Burnett set out to test a random selection of PBS stations in terms of how donor friendly or otherwise they were. This was one of the lucky by-products of that test, But, I’m sure Channel 17’s membership office is always this good.
Hopefilly dozens of fundrasers around the world have copied this already. If you’ve not seen it or something like it used where you are, well...what are you waiting for?
So good, so easy to copy.