UNICEF Sweden: we don’t like this ad!

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Unicef Sweden recently launched this attention-grabbing campaign about the need for real money, not ‘likes’ on social networking sites, for vital work on vaccinating children against polio.

SOFII is sure that it will pick up lots of ‘likes’ because it is such a clever idea. But is it clever enough? We look forward to hearing that it was and succeeded in raising lots of money. 



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This video is on the same theme and it's from MSF Denmark.

Thanks Sofii

...for bringing this SWEET ad. to our attention. Well done UNICEF Sweden, this is a delight. Thank you.

Too clever by half

Well let me be proved wrong, but this reads just like one of those clever ad agency ideas that's too smart by half. Why not just get to the point?

I lost interest when I saw the words "Like" and "Facebook".

I agree with the person who criticizes these clever ad agencies. As David St. Hubbins so famously put it, "There's such a fine line between stupid and clever."


Thanks Sofii to sharing that, It's interesting now figure out if it worked or not..
Facebook in most cases is not good for raising money, please let us know more!

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SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
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SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

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