“I test civetta” sulle risposte ai donatori da parte dei fundraisers sono di solito un’attività deprimente soprattutto perchè, ammesso che lo si faccia, di solito si risponde alla generosità e al sostegno dei donatori molto in ritardo e in modo inadeguato. Ma ogni tanto un fundraiser davvero unico se ne esce fuori con una risposta così originale che davvero solleva il morale. Eccone uno.

’...It was a really inspiring video and your generosity saying it was all of our ship was very moving.’

Is candour just too dangerous a commodity for charities?. This simple mailing achieved Charter 88’s best ever response in its early days.

Think of everything that Santa has done for you – now is your chance to help him. 

A four-year gap between Bruce Barton’s letters for Deerfield Academy in no way diminished his exceptional capacity for penning a powerful appeal. Read, reflect and recycle, for there is real treasure here.

Small local events often raise small amounts of money. But if there are hundreds nationally, or even internationally, they have the potential to raise thousands. 

Operation Smile used the thank-a-thon as a unique opportunity for conversations with our most loyal donors and to reconnect our staff to the organisation through the stories.

Each year St Demetrios Greek Orthodox church in Seattle, USA traditional festival is run entirely by volunteers - including some excellent fundraising.

This exhibit shows that social media can secure regular donations, recruit new donors and, more than that, generate enough income to be regarded as a sustainable source of funding. And we’ve got the results to prove it.