St Michael’s Hospital worked hard to create an annual report that was open, transparent and inspiring. The response they received was extremely positive and succeeded in generating an increase in revenue of over 200 per cent.

This campaign clearly showed donors that they were highly valued by WSPA and that their support was making a difference. Having been on a journey with WSPA rescuing the captive bears since 2006, the donors were able to see the influence they had made as well as the change they could make possible now.

Action on Hearing Loss has calculated that this legacy campaign is likely to generate around £2 million in the future.

On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.

Have we all been so busy looking for ways to recruit donors that we are missing something obvious? This exhibit from a fairly new charity, SolarAid, has used the passion their donors feel for the cause to recruit their friends, neighbours and family to become donors to Solar Aid themselves.

This great exhibit from Sense proves that direct mail isn’t dying - it isn’t even ill. Instead it is thriving and if used properly will achieve great results for your charity.

It’s not really surprising that University College London’s brief to bring philosopher and jurist Jeremy Bentham back to life to raise much needed funds caused Aline Reed, in her words, ‘to frown, ask “you want me to do what” and generally feel rather puzzled for a number of days.’

But not for long, after undertaking some research she and Mark Phillips came up with the brilliant idea of a ‘ransom in reverse’. Intrigued? This wonderful exhibit will reveal the great results. 

Malaria No More have discovered that laughter is a great entry point to learning – even about something as deadly as malaria.

‘The yellow coins’ moneybox was a success from the beginning and has become an annual event. In 2011, the project raised €2.8 million (over £2.2 million and over $3.6 million).