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If you are raising funds in any public medium your responses will directly relate to the effectiveness of your headline. A good headline can easily double or triple your response, and a great one can do even better – up to 17 times better, some say.

Good governance seems to top every nonprofit’s agenda these days. Perhaps it’s also aided by the realisation that bad boards are still many fundraisers’ biggest bugbear.

You’ve worked for weeks on the latest communication to your donors, included moving stories, stark statistics and a great ask, but you’ve lost half your readers before they get to the end of page one. Why? Simply because you’ve squeezed in too many words and made the type too small. If you want to know how to stop needlessly losing donor’s attention, read this article by SOFII founder Ken Burnett.

The concept that inspired the creation of SOFII.

Plagiarism, we all know, is the most sincere form of flattery. Why trouble to think of your own big idea, if you can steal – or, perhaps better, borrow – someone else’s? Of course you should always properly acknowledge the original; and seek in adapting it to improve, and certainly not debase, its original concept.