This creative brief comes courtesy of Lisa Sargent, principal at Sargent Communications, LLC in the USA.
Fundraising and communications professional, Tom Ahern, explains the technique he uses to get fundraisers really thinking about the essence of their pitch.
In her thought-provoking article, Kimberley MacKenzie, fundraising director at Ontario Nature, Canada, identifies the ‘hard’ and ‘soft’ side of planned giving.
The SOFII history project: The Salvation Army’s innovative fundraising from a century ago – and a lesson in how to say thank you properly
With close to 150 years of fundraising history, The Salvation Army’s archive is a gift that keeps on giving. In this new piece we track one campaign across two centuries and see that whilst each new generation likes to think they’ve reinvented the fundraising wheel, there’s not much that fundraisers in the 1860’s hadn’t thought of first.
In this article, fundraising specialist, John Grain tells us of seven critical things to remember when telling your fundraising story. Using this checklist and the simple exercises he suggests, you can make your story compelling, engaging and effective, giving you the very best chance of success.
In this helpful breakdown of how to set out a legacy fundraising strategy, Fiona insists that it is not just the big brand charities that have the potential to develop a significant legacy income and provides step-by-step advice on how to increase legacy-gifts for your organisation.
Daryl Ohrt, director of Humingo agency in the USA, shares with SOFII readers a letter he recently received. What he first mistook for just another piece of junk mail, albeit with expensive postage, turned out to be the most imaginative direct mail he’d received for a very long time.
SOFII is all about celebrating and sharing great fundraising ideas so that we can all become a little more successful ourselves. But here Andrew Papworth, author of fundraising newsletter, Harvest, suggests that an Oxfam advert unveiled for International Women’s Day isn’t exactly top of the list to take fundraising notes from. What do you think?
In Lucy’s sixth blog for SOFII, she transports us to the future, a future where we can give the donor a virtual experience of our work which shows exactly what their money has achieved.
This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
In this article, John Grain tells us in simple terms what a good newsletter should be. If you want some solid, practical advice about writing a better newsletter, you need to read this.
Are your in-memoriam donation thank-you letters destined for donor oblivion?
This copywriting clinic looks to help you rescue them from a fate worse than, well… death.
In this, the fourth of a series of interviews with leading fundraising writers, Sean Triner talks with Fergal Byrne about a fundraising appeal letter he wrote on spec for the Starlight Children’s Foundation, Australia, in 2009. In this conversation Sean tells Fergal how he wrote the letter and what really matters in making sure this kind of letter is a success.
This article is a fantastic ‘what’s what?’ of direct response fundraising and is a priceless resource for all those just starting out and a great checklist for those who have been around a little longer.
Fundraising specialist, John Grain, gives some really practical advice on how to get the best out of your brainstorms.
In Jerry’s thirty-fourth tutorial he asks, whatever happened to authentic emotion? Inspired by a fundraising letter that arrived through his letterbox recently, Jerry shares with us this example and explains why emotion is the one thing a successful ‘ask’ shouldn’t be without.
In his first post Mark examines a letter written by legendary copywriter and the ‘father of advertising’, David Ogilvy. In this letter he impressively demonstrates how to build an effective relationship between the reader and the cause and uses an unusual delivery mechanism…a train.
SOFII regular, Jeff Brooks has identified yet another stupid nonprofit advert. In this example he claims that what could have been an unusual, quirky and ultimately successful fundraising product was de-railed by the self-indulgence of its creators. Do you agree?
Clare McDowall, one of SOFII’s ambassadors, explains why this book changed her outlook and attitude to fundraising. Following Jon’s advice, she recommends throwing out the rule book and making the most of the huge opportunities (and challenges) that are facing the nonprofit sector today.
In our first entry of this new inspiring showcase, Kimberley Mackenzie from Ontario Nature, Canada, shares her holiday memories and how one moving and touching day reminded her of the essential values of good fundraising and how to change the world.
In her instructive and practical article, Frances Hurst, shares her lessons in how to create a positive attitude and how to find more reasons to make you happy.
In her fifth blog for SOFII, Lucy asks if ‘fun-raising’ could be the key to boosting your fundraising and shares some fantastic interactive campaigns from both the charity and the corporate sectors.