‘The mediocre borrow. Genius steals.’
George Bernard Shaw.
Read Roger Craver’s review of SOFII
from The Agitator.net.

‘If I have raised more funds than others, it is by standing upon the shoulders of giants.’
Sir Isaac Newton.
Read Mike Wade’s review of SOFII
from Third Sector magazine.

White Lion Press

SOFII seeks to provide charitable fundraisers everywhere with a comprehensive, easily accessible archive of the best fundraising creativity from around the world.

		‘SOFII is a fantastic concept, one that will be extremely valuable to fundraisers. I love the idea that “Fundraisers have the best stories in the world to tell and the best of all reasons for telling them", not just because it is true, but because it is important and subversive. I'll be happy to do whatever I can to help with SOFII.’
		Indra Sinha Award-winning author and copywriter, creator of exhibit PO21, the Bhopal Medical Appeal ads and writer of PO32, The Amnesty International press ads.

What is SOFII?
SOFII is The Showcase of Fundraising Innovation and Inspiration. It seeks to provide those who raise funds for charities or for charitable purposes, wherever they are, with a comprehensive, easily accessible archive of the best creative fundraising from around the world. And it’s free to fundraisers and others working in the fundraising/ nonprofit area. To register, please contact Maxine Delahunty on maxine@sofii.org.

All the information on this site has been compiled to inform, guide and help fundraisers when preparing their own fundraising strategies, campaigns and promotions. In this way SOFII aims to improve fundraising practice everywhere for the benefit of fundraisers, donors and the organisations and causes they all serve.

Our vision, with a caveat
This is a working prototype. It is far from finished. In time, we intend that SOFII will grow to include many hundreds of examples of instructive, inspirational and innovative fundraising.

SOFII will also link to the best fundraising websites, it will offer articles, tips and opinions to download plus ideas, guidance and best practice gathered from leading fundraisers around the world.

We intend SOFII’s standards to be high, so that it reflects and showcases the best (and sometimes the worst, for we can all learn from mistakes) of fundraising practice. Please bear with us as we try to get this right. In doing so, we are guided by the following quote from Guy Kawasaki’s Rules for Revolutionaries (Harper Business 1998):

‘Revolutionary ideas don’t fail because they come to market too early. They fail because they aren’t revised fast enough. Get the first version out and rework, rework, rework.’

Because we lack financial resources, it has not been possible to provide the level of quality control and editorial checking for this prototype that will be the hallmark of SOFII in the future. If you find errors or inconsistencies please let us know and we will do our best to correct them. Thank you.

Fundraising now is a sophisticated international business, more dependent on effective communications and relationship building rather than on who you know and the hard sell.

This is your site
SOFII is a living, growing, evolving site, changing all the time. Please add your comments, observations, criticisms and suggestions so that we can constantly refine and improve SOFII in ways that will be of most value to fundraisers everywhere.

Please email your comments to Maxine Delahunty at maxine@sofii.org

SOFII also needs your input. If you believe you have or know of an innovative, inspirational or instructive fundraising concept that will inform and inspire other fundraisers around the world, please share your knowledge by sending complete examples or scans for any illustrations to the address below, accompanied by your completed SOFII exhibitor's form.

To print out or fill in the SOFII exhibitor's form on line please click here.