Contact us
SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743. The managing trustee is Ken Burnett. He can be reached at Ken@sofii.org or via www.kenburnett.com

Once you have registered you will automatically be kept up to date with how SOFII develops. For any other queries please email carolina@sofii.org

SOFII works in partnership with
The Resource Alliance, London,
organisers of the world-famous International Fundraising Congress, held each October in The Netherlands.

‘The mediocre borrow.
Genius steals.’
George Bernard Shaw.
Read Roger Craver’s review of SOFII
from The Agitator.net.

‘If I have raised more funds than others, it is by standing upon the shoulders of giants.’
Sir Isaac Newton.
Read Mike Wade’s review of SOFII
from Third Sector magazine.

SOFII thanks its founding sponsors:

White Lion Press

SOFII also gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII’s growth and development to date.

© The SOFII Foundation, registered in the UK under charity No1124743

SOFII provides charitable fundraisers everywhere with a comprehensive, easily accessible archive of the best fundraising creativity from around the world.

Illustrated case histories of the world’s best fundraising campaigns and promotions.

Seven reading rooms packed with opinions, tips, articles, reviews, interviews, ... and lots more.

How to be the best read and best informed fundraiser of your generation.

Full site map and search facilities inside.

But first, please register. It's free, easy and then we can send you updates on what’s new.

To register, please email Carolina with your name, organisation name and address or if you are not with an organisation, some indication of your interest in charitable fundraising, eg, student, between jobs, volunteer, etc.

SOFII is The Showcase of Fundraising Innovation and Inspiration. It seeks to provide those who raise funds for charities or for charitable purposes, wherever they are, with a comprehensive, easily accessible archive of the best creative fundraising from around the world. And it’s free to fundraisers and others working in the fundraising/ nonprofit area.

All the information on this site has been compiled to inform, guide and help fundraisers when preparing their own fundraising strategies, campaigns and promotions. In this way SOFII aims to improve fundraising practice everywhere for the benefit of fundraisers, donors and the organisations and causes they all serve.

Fundraising now is a sophisticated international business, more dependent on effective communications and relationship building rather than on who you know and the hard sell.

What new treats await SOFII’s members, in 2010?
Register now to find out.

		‘SOFII is a fantastic concept, one that will be extremely valuable to fundraisers. I love the idea that “Fundraisers have the best stories in the world to tell and the best of all reasons for telling them", not just because it is true, but because it is important and subversive. I'll be happy to do whatever I can to help with SOFII.’
		Indra Sinha Award-winning author and copywriter, creator of exhibit PO21, the Bhopal Medical Appeal ads and writer of PO32, The Amnesty International press ads.

Click here to read a SOFII moment, submitted by major-general Surat Sandhu, chairman of the South Asia Fundraising Group. If you have a SOFII moment, please send it to Carolina at SOFII.

This is your site
SOFII is a living, growing, evolving site, changing all the time. Please add your comments, observations, criticisms and suggestions so that we can constantly refine and improve SOFII in ways that will be of most value to fundraisers everywhere.

Please email your comments to Carolina Herrera at carolina@sofii.org

SOFII also needs your input. If you believe you have or know of an innovative, inspirational or instructive fundraising concept that will inform and inspire other fundraisers around the world, please share your knowledge by sending complete examples or scans for any illustrations to Carolina Herrera, accompanied by your completed SOFII exhibitor's form. Or go to Present your own exhibit, above.

To print out or fill in the SOFII exhibitor's form on line please click here.