A welcome pack from way back.

SOFII apologises for the poor quality of these images. But they’re important as they record an approach to thanking and welcoming donors from back in the days when the idea of sayinging ‘thank you’ and ‘welcome’ was quite new to most organisations and barely understood in the emerging field of donor relationship development. Anyone who can provide SOFII with better quality illustrations will be warmly appreciated.

The letter is taken from a poor quality slide but it’s readable despite the scratches. The idea of this pack was that it described the full range of things supporters could do and gave them stickers to affix to the reply form and return, indicating their choice of ways to help. It also gave useful contact numbers on stickers.

Even then Greenpeace realised the value of giving supporters these options quickly and positively. This pack was produced by Burnett Associates Limited.

See also here, Greenpeace Australia Pacific’s welcome process from 2009.