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Welcome to the SOFII showcases

To search SOFII’s 18 specialist showcases, just click the headings, left.

 

Multi-mediaFundraising directly from individualsMembershipStewardshipLegacies (bequest) promotionPublicationsFundraising formats, offers, Specialist sectorsBrand developmentCapital campaignsEvent fundraisingEmergencies fundraisingFundraising from foundations and trustsShow-commcorp.htmlUse of dataSocial change campaigns The fundraising archiveHomeless section

NB the SOFII site is still a work in progress. Please bear with us as we work to expand the content in all of SOFII’s sections, to make it even more useful for you.

The new interactive SOFII site is scheduled for launch early in 2010.

 

 

 

 

 

 

 

 

 

If you’ve not yet been there, visit SOFII’s New User guide first. Then visit the exhibits, by choosing from the 18 subject areas at left or the shortcuts to selected individual exhibits, below.

Who is this character, and what’s he got to do with innovative alumni fundraising?



This is where you’ll find the world’s best fundraising, in practice.
Fundraisers have the best stories to tell and the best of reasons for telling them, as can be seen from even a quick look at the many exhibits now going up each month on the SOFII site.

To go straight to the best of the best click on the icon above. To explore any of the 18 individual categories on SOFII, click on the navigation bars opposite. To locate individual exhibits within these categories click on the appropriate page.


Here are just a few of the treats in store for you now, in SOFII’s showcases. Just click on the image or the link and you’ll be there. Then to move around click on the ‘other exhibits’ arrow, at left.

Baby box
How a great fundraising product was created in the midst of a civil war.


The pride of Scotland
How Kelvingrove's capital campaign restored a Scottish national treasure and raised more than twice its target.

NSPCC’s little book of change
A brilliant idea for thanking donors and volunteers and even changing lives.

Dr Barnardo’s home collecting box
When did this classic home collector first appear, how was it used and what kind of company did it keep? See the collecting box collection in the fundraising archive.



Dogs Trust ‘sponsor-a-dog scheme’

Dogs Trust ‘sponsor-a-dog scheme’
One of the most imaginative, instructive adaptations of the concept fundraisers have dubbed ‘the best fundraising proposition of all time’.

A postcard from the front line
How do you fight attrition without spending a fortune? See one low cost idea you could copy, above, then stop a while and pick up a few more at the face-to-face fundraising showcase in fundraising directly from individuals.

Eihei Dogen’s letter from Japan
Is this the first ever fundraising appeal?

UNICEF’s first ever Christmas card
The card that launched one of the world’s great fundraisers.

Ryton Gardens recyclable mailing
This mailing actually drew fan mail from Ryton Gardens’ members, who wrote back with their donations to say things like, ‘As an organic gardener, I normally don’t like direct mail. But this seemed to have been created just for me.’ Go to fundraising directly from individuals to find how it did this and raised ten times its target.

 

 

 

 

 

 

Bhopal Medical Appeal press ads
Find out just how important good writing and powerful imagery are to effective fundraising.

Amnesty International’s famous pen pack
Conceived and written by Burnett Works’ brilliant creative director Karin Weatherup, this is the classic direct mail pack that launched a thousand copies. Or more. Find out why it was so good.

Plus,
Ten great campaigns that can change the world
It’s not appropriate to present these campaigns in the same format as normal SOFII showcase exhibits, but you can go one better, and link directly to their site.


Also, you'll be surprised by what you'll find on Fundraising from long ago.

What’s coming on SOFII?
Just a partial list at present, but watch this space.

What’s new this month on SOFII?
The quickest way to see SOFII's latest additions.

To review all exhibits in sequence click on other exhibits (at top left) and just keep clicking.

PLEASE HELP US BUILD SOFII
SOFII seeks to present the best fundraising past and present, described wherever possible by the fundraisers responsible for producing it. We hope you’ll find the variety of exhibits and articles on SOFII interesting, informative and helpful. If you do, imagine how much more useful it will be when there are thousands of exhibits on SOFII.

You can help SOFII to fulfill its potential by giving us your feedback and suggestions, so that we can make this site even more useful, for you.

Write to carolina@sofii.org with your comments or suggestions. Or indeed, about anything on SOFII that interests you.

And please, submit your great fundraising to SOFII now.

You can also search SOFII here!