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If you’ve not yet been there, visit SOFII’s New User guide first. Then visit the exhibits, by choosing from the 18 subject areas at left or the shortcuts to selected individual exhibits, below.
Who is this character, and what’s he got to do with innovative alumni fundraising?

This is where you’ll find the world’s best fundraising,
in practice.
Fundraisers have the best stories to tell and the best of reasons for telling them, as can be
seen from even a quick look at the many exhibits now
going up each month on the SOFII site.
To go straight to the best of the best click on the icon above. To explore any of the 18 individual categories on SOFII, click on the navigation bars opposite. To locate individual exhibits within these categories click
on the appropriate page.

Here are just a few of the treats in store for you now, in
SOFII’s showcases. Just click on the image or the link and you’ll
be there. Then to move around click on the ‘other exhibits’ arrow, at left.
Baby box
How a great fundraising product was created in the midst of a civil war.

The pride of Scotland
How
Kelvingrove's capital campaign restored a Scottish national treasure and raised more than twice its target.
NSPCC’s little book of change
A brilliant idea for thanking donors and volunteers and even changing lives.

Dr
Barnardo’s home collecting box
When did this classic home collector first appear, how was it
used and what kind of company did it keep? See the collecting
box collection in the fundraising archive.
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Dogs
Trust ‘sponsor-a-dog scheme’
Dogs
Trust ‘sponsor-a-dog scheme’
One of the most imaginative, instructive adaptations of the concept
fundraisers have dubbed ‘the best fundraising proposition
of all time’.
A postcard from the front line
How do you fight attrition without spending a fortune? See one
low cost idea you could copy, above, then stop a while and pick
up a few more at the face-to-face fundraising showcase in fundraising
directly from individuals.
Eihei
Dogen’s letter from Japan
Is this the first ever fundraising appeal?
UNICEF’s first ever Christmas card
The card that launched one of the world’s great fundraisers.
Ryton Gardens recyclable mailing
This mailing actually drew fan mail from Ryton Gardens’
members, who wrote back with their donations to say things like,
‘As an organic gardener, I normally don’t like direct
mail. But this seemed to have been created just for me.’
Go to fundraising directly from individuals to find how it did
this and raised ten times its target.
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Bhopal
Medical Appeal press ads
Find out just how important
good writing and powerful imagery are to effective fundraising.
Amnesty International’s famous pen pack
Conceived and written by Burnett Works’ brilliant creative director Karin Weatherup, this is the classic direct mail pack that launched a thousand copies. Or more. Find out why it was so good.
Plus,
Ten great campaigns that can
change the world
It’s not appropriate to present these campaigns in the same
format as normal SOFII showcase exhibits, but you can go one better,
and link directly to their site.
Also, you'll be surprised by what you'll find on Fundraising from long ago.
What’s coming on SOFII?
Just a partial list at present, but watch this space.
What’s new this month on SOFII?
The quickest way to see SOFII's latest additions.
To review all exhibits in sequence click on other exhibits (at top left) and just keep clicking.
PLEASE HELP US BUILD SOFII
SOFII seeks to present the best fundraising past and present, described wherever possible by the fundraisers responsible for producing it. We hope you’ll find the variety of exhibits and articles on SOFII interesting, informative and helpful. If you do, imagine how much more useful it will be when there are thousands of exhibits on SOFII.
You can help SOFII to fulfill its potential by giving us your feedback and suggestions, so that we can make this site even more useful, for you.
Write to carolina@sofii.org with your comments or suggestions. Or indeed, about anything on SOFII that interests you.
And please, submit your great fundraising to SOFII now.
You can also search SOFII here!
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