This is where you can learn how to communicate through the printed page
And how not to. Few skills are more important for fundrasers than effective communication and most fundraisers realise that to be any good at communication it takes two – the publisher and the reader. So, communication is a bit like kissing. You can do it on your own, of course, but you'll get much more from it if someone else is involved. This section explores the highs and lows of fundrasing communication. Within these pages you will find many of the most instructive and inspirational examples of how to communicate with power and passion the urgency of your cause and what a difference readers can make, when they get involved.
How not to do it
It wasn't so long ago that nonprofit communications were lamentable for the poor quality of their design and content. Things now are generally much better, superficially at least. But still, too few fundraisers are trained in the art of communicating in print or electronically and too frequently this shows in the materials they send out to donors.
Creating a quality magazine for supporters
This article is currently in preparation and copy for this section will follow shortly. As will many more exhibits featuring publications.
What makes a supporter newsletter superb?
This article is currently in preparation and copy for this section will follow shortly. As will many more exhibits featuring publications.
Exhibits in
this section
PB 245 Missing People’s on-line annual review
How to use the Internet to brilliantly present your flagship publication.
PB 217 Lake Simcoe Conservation Foundation’s 2008 progress report
Without spending much money, how do you account to your donors on what their gifts have achieved during the year?
RB 227 ALS Canada’s leave-behind
Another simple low-cost way to give donors the information that they need, when deciding how to give and how much.
PB209 MCC’s instructive and informative annual report
Murray Culshaw Consulting is a legend in Indian fundraising. Here the agency’s own annual report is deployed as an object lesson in how to communicate effectively via the printed page.
PB183 Lake Simcoe Conservation Foundation’s annual report
How do you recognise your donors, produce a key communications tool on the cheap and still manage to turn in a handy profit – all in a ‘one-person fundraising shop’?
PB7 Planned Parenthood Rhode Island’s donor newsletter.
Is this the world’s best newsletter? Its creator Tom Ahern thinks so and he may well be right. It’s certainly well worth studying.
PB13 BHF poster series
A great series of posters from the British Heart Foundation with both public education and awareness messages in addition to their fundraising roles.
PB56 ActionAid’s transparency and readability
This exhibit shows great accountability and transparency but it’s also an object lesson in how not to communicate via the printed page.
PB125 NSPCC The Children’s Friend
This exhibit is currently being prepared and will be on SOFII soon. Meanwhile, click on the link to see a trailer for it.
Communicating with donors just got very much more complicated.
