The power of the individual
Around 85 per cent of all voluntary giving comes from individuals
which makes one wonder why fundraisers spend so much effort chasing
corporate and trust donors, doesn’t it? So, this is perhaps
inevitably the biggest single area of fundraising excellence,
innovation and inspiration. Individual giving itself divides into
numerous specific areas, each of them important, some of them
massively so – direct mail, telephone, major donors, inserts, committed giving, face-to-face, thanking donors, electronic/new media, off-the-page, television and door-drops.
See below for links to some of SOFII’s specialist sections too.
Direct
mail – individuals
Despite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development.
Major donor fundraising
Some similar version of the scenario described in this section is happening within nonprofit organisations everywhere, as fundraisers increasingly come to realise the potential of individual major donor fundraising.
Electronic Fundraising
See some great exhibits in this section from ActionAid, Friends of the Earth, NSPCC, directchange.org, Greenpeace India and others.
Face-to-face fundraising
Editorial for this section is currently being prepared and updated. But why not click the link and have a look anyway?
Door drops/household deliveries
This low-cost way of delivering unaddressed direct mail greatly reduces the cost per package but the loss of personalisation usually also decreases response levels. However for some appeals, door drops can bring in new donors at very agreeable cost.
Press
advertising ‘off the page’
This section features some of the most effective press advertising of all time, from the great Amnesty and Oxfam ads of yesteryear to today’s stunning ads for Bhopal.
Inserts and bounce-backs
Information for this section is currently being prepared and will be added to the site soon. But you can still have a look at the partially completed section.
Broadcast media
This section relates directly to DTRV, direct response radio, cinema commercials and other broadcast media. It’s currently in preparation and will be expanded soon. Thank you for being patient, as we build this site.
Web-based fundraising
Information for this section is currently being prepared and will be added to the site soon. But you can still have a look at the partially completed section.
Regular, or commited, giving
Information for this section is currently being prepared and will be added to the site soon. But you can still have a look at the partially completed section.
The world’s best thank-you and welcome
letters
Information for this section is currently being prepared and will be added to the site soon. But you can still have a look at the partially completed section.
Telephone fundraising
Information for this section is currently being prepared and will be added to the site soon. But you can still have a look at the partially completed section.
For exhibits in
this section please click on the links above and below
NB. Please remember this site is still being built. In coming months we will be considerably expanding the number and range of exhibits presented here and replacing all Latin text with really interesting and carefully chosen words.
The collecting box collection
Fundraising from long ago
The best of inspirational fundraising
