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Now you can leave a lasting legacy
for your fellow fundraisers
Please submit your bequest/ legacy advertisements, posters, videos, tapes, strategies, editorials, leaflets, flyers and newsletters to SOFII now. And help build this special SOFII section so that fundraisers the world over can share in the best information on legacy marketing to be found anywhere.


Extra Links:
LM 250 Oxford University’s legacies brochure
The dream inspires. A classic legacy promotion brochure with multiple enclosures shows you how it’s done.
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For all fundraisers great and small
Examples of direct and indirect legacy marketing. RSPCA Australia and the UK’s YMCA and RNIB show the way, in the hope that other fundraisers will follow.
Actress Joan Hickson played the part of Agatha Christie’s famous detective Miss Marple in the TV series of that name, hence RNIB’s ‘Solve the mystery’ theme. Wartime forces favourite Dame Vera Lynn (she of ‘bluebirds over the white cliffs of Dover’ fame) was an inspired choice to front YMCA’s campaign. We don’t know anything about RSPCA's dog, though, so please enlighten us if you can.
Please send your examples of instructive legacy fundraising to Carolina today (or tomorrow, even).
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