Please note there are three parts to this week’s wisdom, 9a, b and c. Scroll down this page so you don’t miss any of them. Then click on the link above, or here, for Tutorial 10, on designing for dm.

Other Huntsinger tutorials already on SOFII:
• Introduction to Jerry and the Tutorials.
• Creating fundraising letters and packages.
• Direct mail fundraising. Is it science or art?
• What makes a successful letter-writer?
• Motivation, magic and junk mail.
• More talk about junk mail.
• The power of the letter.
• The reply device.
• The reply envelope.
• Pavlov’s dog.
• Tips for effective design.
• Principles of layout.
• The PS
• How to make the most of photographs
• Creating a chemical reaction.
• How to write in a warm, personal way.
• Ten suggestions to help you write better.
• Magic words and what makes them so.
• Master grammar and write for action.
• The paragraph, and how to make your work
• It just doesn’t sound like me.