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 The Huntsinger tutorials, nos 5 and 6a
– featuring Jerry’s observations on this ‘junk mail’ we hear so much about. Plus, the power of the letter.
   

There’s more to come...

A funny thing happened on the way to the mailbox...(more on the power of a letter).

Other Huntsinger tutorials already on SOFII:
• Introduction to Jerry and the Tutorials.
• Creating fundraising letters and packages.
• Direct mail fundraising. Is it science or art?
• What makes a successful letter-writer?
• Motivation, magic and junk mail.
• More talk about junk mail.
• The power of the letter.
• The reply device.
• The reply envelope.
• Pavlov’s dog.
• Tips for effective design.
• Principles of layout.
• The PS
• How to make the most of photographs
• Creating a chemical reaction.
• How to write in a warm, personal way.
• Ten suggestions to help you write better.
• Magic words and what makes them so.
• Master grammar and write for action.
• The paragraph, and how to make your work
• It just doesn’t sound like me.