Find out about magic words that help you get inside your reader’s mind
This week’s wisdom from Jerry is still focussing on language, and how to use it better. Once again, there’s plenty to get your teeth into in this exhibit.

Coming soon:
Is it really grammar? About structure, and flow.
All about paragraphs.
‘It just doesn’t sound like me.’
How to critique, constructively.
Telling stories, moving people.
How to write a long letter...
...and a short one.

Other Huntsinger tutorials already on SOFII:
• Introduction to Jerry and the Tutorials.
• Creating fundraising letters and packages.
• Direct mail fundraising. Is it science or art?
• What makes a successful letter-writer?
• Motivation, magic and junk mail.
• More talk about junk mail.
• The power of the letter.
• The reply device.
• The reply envelope.
• Pavlov’s dog.
• Tips for effective design.
• Principles of layout.
• The PS
• How to make the most of photographs
• Creating a chemical reaction.
• How to write in a warm, personal way.
• Ten suggestions to help you write better.
• Magic words and what makes them so.

Download pdf of this page here.

More on writing, on SOFII:
• George Smith on how to write right
• Ken Burnett’s tips for headlines.
• Pamela Grow’s secrets of writing great proposals.
• Tom Ahern’s ‘self-auditing’ your communications. (PDF)
• Marc Pitman on why you should twitter.
• Bob Levy on why we must change our words.