| A successful direct mail package is greater than the sum of its parts. This tutorial is all about capturing the potential for a chemical reaction when it all comes together in the right way. Coming soon:
• How to write in a warm and personal style.
• What do Shakespeare’s plays, the Bible, the Gettysburg Address and a successful fundraising letter all have in common? Magic words – but you have to know what makes them magic...
Other Huntsinger Tutorials already on SOFII:
• Introduction to Jerry and the Tutorials.
• Creating fundraising letters and packages.
• Direct mail fundraising. Is it science or art?
• What makes a successful letter-writer?
• Motivation, magic and junk mail.
• More talk about junk mail.
• The power of the letter.
• The reply device.
• The reply envelope.
• Pavlov’s dog.
• Tips for effective design.
• Principles of layout.
• The PS
• How to make the most of photographs.
• Creating a chemical reaction.
Download pdf of this page here.
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