SOFII – The Huntsinger tutorials, 13: How to communicate with photographs.

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		The Huntsinger tutorials, no 13 – How to make the most of photographs, in your direct mail.

All about capturing the essence of an organisation through a photograph.

Coming soon:
• How to write in a warm and personal style.
• An explosive chemical reaction...or a dud?

Other Huntsinger Tutorials already on SOFII:
• Introduction to Jerry and the Tutorials.
• Creating fundraising letters and packages.
• Direct mail fundraising. Is it science or art?
• What makes a successful letter-writer?
• Motivation, magic and junk mail.
• More talk about junk mail.
• The power of the letter.
• The reply device .
• The reply envelope.
• Pavlov’s dog.
• Tips for effective design.
• Principles of layout.
• The PS
• How to make the most of photographs.

Download pdf of this page here.