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The Huntsinger tutorials, no 13
– How to make the most of photographs, in your direct mail.
   

All about capturing the essence of an organisation through a photograph.

Coming soon:
• How to write in a warm and personal style.
• An explosive chemical reaction...or a dud?

Other Huntsinger Tutorials already on SOFII:
Introduction to Jerry and the Tutorials.
Creating fundraising letters and packages.
Direct mail fundraising. Is it science or art?
What makes a successful letter-writer?
Motivation, magic and junk mail.
More talk about junk mail.
The power of the letter.
The reply device.
The reply envelope.
Pavlov’s dog.
Tips for effective design.
Principles of layout.
The PS
How to make the most of photographs.

Download pdf of this page here.