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The
18 SOFII showcases

The
showcase with 12 sections
– Fundraising from individuals
  
The
seven SOFII editorials
Contact us
SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743. The managing trustee is Ken Burnett. He can be
reached at Ken@sofii.org or via www.kenburnett.com
Once you have registered you will automatically be kept up to date with how SOFII develops. For any other queries please email carolina@sofii.org.
‘We LOVE SOFII! You are our secret weapon for ideas.’
Karen, CEO, United Way chapter, USA.
‘I learn a new trick every time
I visit SOFII.’
Tom Ahern, master communicator, USA

SOFII is free to fundraisers and we want to keep it that way, otherwise many couldn't afford it. So, if SOFII has helped you and you can help SOFII, we need your help, now.
See foot of What’s new for inspiration, or donate via the link opposite.
SOFII showcases exhibits, feaures and articles for fundraisers everywhere, covering all significant areas of fundraising and campaigning. But of course SOFII will only be as good as you make it.

Copyright for all images on this
site belongs to their owners. If
you are concerned about anything
on this site please contact Ken
or Carolina, above.
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Present
your own exhibit

SOFII also showcases some initiatives that didn’t go well. Click on the pic, then follow the bird.

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For you, SOFII
showcases the best fundraising creativity and innovation from around the world.
Suggested resolution for you in 2010: to make this the year that your great fundraising is showcased on SOFII. Submit your exhibit here.

Inspired byan exhibit from The Dogs Trust – just one of hundreds – SOFII enthusiast Laurie Pringle adapted their poster, above, to help find a home for Quinn the cat. SOFII: inspiration on tap, for whatever you need to do next.
New user, for a quick tour click the flower.
Skill and precision – with no catch
See the latest additions now on SOFII. Click the juggler.
SOFII – Because we have the best stories in the world to tell and the best reasons for telling them.

The shape of SOFII to come.
YouTube with music or you choose when to turn the pages.
SOFII also gratefully acknowledges the generous and catalytic support of the Joffe Foundation and a long list of other sponsors and supporters who together have made possible SOFII’s growth and development to date.
© The SOFII Foundation, registered in the UK under charity No1124743

Click on the image below, just to feel wonderful. And the lifeboat, to see why donors give.


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Quicklinks to individual new exhibits
• George Smith: The customers always write.
• Sean Triner’s 40th birthday email appeal.
• The Urban Angel newsletter special campaign edition.
• Jerry Huntsinger deals with ‘It doesn’t sound like me’.
• The Steel Yard ‘one day at a time’ mail pack.
• Striking ideas and strategy suggestions.
• Jerry Huntsinger’s insights on how to use the paragraph.
• The major donor mailing that got 100% response.
• Storytelling for grantseekers reviewed.
• The Magic Bus, Mumbai.
• The atheist bus, London.
• Mith Samlanh ‘Buy a brick’ campaign from Cambodia.
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Give on-line and keep SOFII free. Click on the image above to make your gift now.

Shortcuts to SOFII’s stars
Campaigns that shook world fundraising.
20 fundraising questions answered.
Fundraising’s colourful past.
Links to top sites of outstanding interest.
SOFII’s legacies showcase.
We do it differently!
SOFII’s site map.
Meet the first SOFII ambassadors.
Ways you can help SOFII now.
Are you being left behind?
To get in, just click upon a star.

Global Charity Jobs is a web-based recruitment service offering a comprehensive range of services to charities, universities, cultural institutions and UN agencies. GCJ aims to put nonprofit organisations in touch with prospective candidates, wherever they are based in the world. Whether you are looking for your next career move or would like to advertise a vacancy to an international audience, Global Charity Jobs will give you instant access to the global not-for-profit jobs market. Click the logo to visit.

SOFII’s showcases are organised under the following headings. To go straight to any section, click on the link below.
• Multi-media campaigns
• Fundraising directly from individuals
• Membership
• Stewardship
• Legacies/bequests
• Publications
• Formats, offers and propositions
• Specialist sectors
• Brand development
• Broadcast media
• Capital campaigns
• Event fundraising
• Emergencies fundraising
• Foundations and trusts
• Commercial and corporate fundraising
• Use of data
• Social change campaigns
• The fundraising archive
• The homeless section

If you have any questions about SOFII or suggestions for what you'd like to see on it, please email carolina@sofii.org now.
Keep SOFII alive. If you can, please donate just a little, here, now.
View SOFII's project details on
The Big Give
‘My Trust is delighted with its investment in SOFII and very pleased that we’ve been able to be of assistance in the launch of this important initiative.’ Lord Joel Joffe.
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