Please bear with SOFII while we build this section.
When it’s complete fundraisers will find here reviews of the cream of fundraising’s best books (some of these can be found by clicking the covers opposite or the links below).
REVIEWS NOW ON SOFII:
Kimberley MacKenzie’s review of the startling new book by Clare Segal and Bernard Ross, The Influential Fundraiser, plus Ken Burnett’s analysis of Colin Wheildon’s classic book for communicators, Type and Layout: how typography and design can get your message across, or get in the way, plus Richard McPherson’s much-praised book, Digital Giving. Also featured now on SOFII are Jan Chisholm’s review of Revolution in the Mailbox, Neil Sloggie’s review of Relationship Fundraising, Charlotte Grimshaw’s review of The Tiny Essentials of Major Gift Fundraising and Christians Stergiou's review of Ogilvy on Advertising.
MY BEST READ: This is where SOFII’s users can post
their ‘best book’ suggestions to guide fellow fundraisers (coming soon).
OPINION:
• The true meaning of stewardship
• Why Gift Aid isn’t working.
• Do-it-yourself fundraising.
• How we use or abuse words.
• Fundraising in hard times.
• Is this the best use of the telephone in fundraising?
• Should you twitter?
• The extraordinary Girl Scouts of America.
• All you really need to know about legacy fundraising.
• How to increase your appeal income by 40 per cent.
• What’s going wrong with GiftAid?
• The danger of dislocation.
• Secrets of stewardship.
• The new charities.
• What’s wrong with corporate fundraising?
COMING SOON (ish)
•
Felix Caswell’s ten best books on fundraising.
• Gladys Bracegirdle’s ten best books on fundraising.
‘Revolutionary ideas don’t fail because
they come to market too early.
They fail because they aren’t revised fast enough.
Get the first version out and rework, rework, rework.’
Rules for Revolutionaries by Guy Kawasaki
• Felix Caswell’s reviews of the best books from the history of fundraising, direct marketing and communication.
• Maxine Delahunty’s ten books not about fundraising
that all fundraisers should read.
The above four sections are indicative of the kind of content that will begin appearing on the site soon. Please bear with us while we build this site. Meanwhile, check out the articles below.
• For a free archive of articles and other resources for fundraisers go to www.kenburnett.com.
• Get Mal Warwick’s newsletter. Go to www.malwarwick.com.
• For a selection of some of the best books on fundraising, see www.whitelionpress.com.
