Welcome to the world’s best
Are these really the best, most inspirational fundraising promotions ever, from
around the world? You can vote for your top favourite fundraising
exhibits by clicking on Have your
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Fundraising’s all-time inspirational greats
NB This section is in preparation. If you’d like to add your suggestions, please email Carolina.
CT268 Youthreach India If I were rain
This book poignantly captures how children retain their intelligence and innocence despite the most trying circumstances. This book transforms lives. And raises money too.
DMI 73 Greenpeace’s optimistic tick box
An extraordinarily cheeky ask that raised a lot of money. A textbook example of building donors’ trust and respect by being honest.
PB 245 Missing People’s on-line annual review
How to use the Internet brilliantly to present your stellar flagship publication.
SC48 The Foundation for Childbirth with Dignity ‘you have a right to ask’ campaign
A sharp, clear and courageous call to women in Poland, asking them to understand and stand up for their rights.
FA16 Dr Barnardo’s
historical exhibits
Brilliant direct mail from when Jack the Ripper was around. Sadly few modern direct mail appeals are this personal or anywhere near so passionate and sincere.
DMI24 CPAR ‘Plant a tree in Ethiopia’ mailing
Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.
SC90 Breakthrough India anti-violence campaign
This exhibit is currently in preparation and will be going up on SOFII soon, complete with video clip examples of Breakthrough’s hard hitting TV spots.
DMI167 Hannah’s inspirational direct mail
See how seven year-old Hannah’s first ever attempt at writing and designing a direct mail appeal letter is brimming over with lessons for today’s professional.
DMI17 Ryton
Gardens recyclable mailing
This pack raised more than 10 times its target but more importantly, people loved it, wrote in to praise it and even reused it in their own gardens.
MD25 Farm Africa ‘Ask for what you need’
How do you ask a major donor for $50,000 when she’s at the other end of a telephone line and you’re in a very noisy tapas bar?
MM57 ActionAid Bollocks to Poverty campaign
An irreverent slogan designed to capture the attention of young festival-goers, the Bollocks to Poverty idea has gone on to inspire the imaginations and ignite the aspirations of a generation. Hopefully, they’ll make a better job of ending poverty than their predecessors.
EF22 Bosnian Handicrafts
campaign
Besides raising funds successfully, find out how Bosnian Handicrafts managed to inform disadvantaged women from all over Bosnia about the benefits of joining the programme.
C126 UNICEF’s first ever Christmas card, 1946
This is the product that launched fundraising in UNICEF more than six decades ago. Times have changed and international fundraising organisations such as UNICEF have learned much as they've grown and developed and have raised $millions to help people in need.
DMC23 Operation Raleigh’s mailing on toilet paper
How do you make sure that captains of industry and business leaders will sit up and take notice of your fundraising needs? By playing clever, that's how.
