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Regular or committed giving

The power of EFT
Giving by EFT – electronic funds transfer, also known as direct debit, autogiro and pre-authorised checking – is easy, cheap and much, much better for donor retention. One off cash donors will always need to be renewed which is expensive and inefficient. Donors by EFT give and give again, thanks often to ‘the blessing of inertia’.

‘The blessing of inertia’
This editorial is currently being prepared and will be on SOFII shortly.

Exhibits in this section
This exhibit is currently in preparation. SOFII apologises for what must seem like very slow progress, but we’re still dependent on volunteers for all input on the site. We're currently recruiting and promise things will speed up thereafter.

DMI74 Greenpeace Frontline
How do you successfully introduce high value monthly giving to a largely flat donor file, then get the idea copied by offices around the world?

PP19 Dogs Trust’s sponsor-a-dog’ scheme.
Although dog sponsorship is a lovely fundraising product, it wasn’t developed for many years. Promotion was through leaflets and mentions in NCDL’s magazines.

PP8 The Shires of Wood Green
How does a small animal shelter, with a brand that implies it only works in a suburb of North London, engage supporters nationally when they want to keep the donors longer than the individual animals. Well, if it can’t be easily done in this world, let’s create a whole new world and invite people to become citizens. That’s the idea behind ‘The Shires of Wood Green’.

FF171 Greenpeace – the reinvention of face to face fundraising
This is history, the full story of how Greenpeace broke the mould to transform its fundraising fortunes and present the world with a new way of recruiting monthly electronic donors in huge numbers.

PP20 Book Aid International‘s ‘Reverse Book Club’.
RBC is just like a normal book club, only its members never receive the books – instead each month four books are sent on each member’s behalf to people in the developing world.

RG40 MSF conversion to regular giving pack
Without doubt all fundraisers want regular givers and lots of them. This is a great example of how to convert your existing supporters from random one-off gifts to planned regular giving.

IB37 Amnesty International Australia David Hicks insert
How to cost-effectively recruit new monthly givers and help sway public opinion at the same time.

Don’t be shy. Submit your exhibit to SOFII today
This exhibit is currently in preparation and will follow shortly. As will many more exhibits featuring creative approaches to regular monthly giving.

Monthly payments are not known as ‘easy payments’ for nothing!
Starting a monthly donor scheme can seem daunting all the same. Yet monthly giving schemes are popular with donors because giving a small amount regularly is easily affordable; something they'll hardly miss. For fundraisers a properly run monthly giving scheme means large income for low cost. And it's dependable, plus it leads to substantial bequest income. The pages above come from Harvey McKinnon’s delightful, informative little book on the subject, Tiny Essentials of Monthly Committed Giving.