Not saying ‘Thank you’ properly is not just rude, it’s stupid
Editorial information for this section is currently being prepared and will be added to the site soon. But there's some really great examples here already, that you can learn from and even copy, if you want to.
TW269 Greenpeace Australia Pacific welcome process
Think objectively about the experience a new donor has within the first few months of joining your organisation. Lessons learned from one of the world’s most successful international fundraisers.
TW75 Greenpeace UK’s early welcome pack from 1992
Exclusive to SOFII!
Click here for How to write a better thank-you letter (and why it matters), then follow the links to Lisa’s before and after examples.
Part 2 of Lisa Sargent’s thank-you letter clinic:
Featuring five more ‘before and after’ examples from The Hospital for Sick Children, YWCA UK, Maine League of Conservation Voters, Toronto People with Aids Foundation and Hirsto Botev Orphanage.
Mystery Shopping tests - thank-you letters
Classic donor service tests from the USA show the simplest and the best – and how not to do it too.
To ask or not to ask: the Big Debate
The question is, when we thank donors, should we ask for a second gift at the same time?. Sean Triner and Lisa Sargent put their different views here.
TW269 Greenpeace Australia Pacific welcome process
Think objectively about the experience a new donor has within the first few months of joining your organisation. Lessons learned from one of the world’s most successful international fundraisers.
TW75 Greenpeace UK’s early welcome pack from 1992
PO98 Aide et Action press ads and thank you methodology
How a new start-up charity in France got ahead of the game by saying ‘thank you’ properly.
TW26 ISRT’s welcome pack on one page
One small relatively unknown organisation’s effort to explain and retain for new donors led to this welcome package on a single sheet of paper.
TW107 Farm Africa’s ‘thank you’, with a gift
This is a simple and heart-warming ‘thank you’ that’s entirely compatible with the organisation and its cause. You could copy this, delight your donors and get on SOFII, too.
TW159 Station WNED, Buffalo–thank you to a donor
Every fundraiser should say ‘thank you’ like this – appropriately, simply, sincerely, cheaply and quickly.
TW64 Station WDCN, Nashville – a sparkling thank you to a donor
A fundraiser really listening to her donor, thinking on her feet and responding in an entirely appropriate and personal manner with a communication that any donor would be delighted to receive.
Saying ‘thank you’ and ‘welcome’ properly
