Public area
What is SOFII?
What is the value of our history and all we have learned?
Present your own exhibit.
SOFII’s needs.
SOFII ambassadors.
How to register (and get Carolina’s updates).
Contact SOFII.

Insiders’ area: the home page
Trailers for what’s new.
The SOFII Showcases – see below.
SOFII’s editorial sections – see below.
Answers to the questions all fundraisers ask.
SOFII’s legacies showcase
SOFII’s top 20 campaigns.
What’s new on SOFII?
SOFII Highlights. Some of SOFII’s best.
SOFII’s stars – user recommendations (coming soon).
We do it differently! Fundraising from around the world (in preparation).
Great advertisements and posters.
Great fundraising photographs.
(both coming soon).

SOFII’s showcases
These are the main sections on SOFII. Here you'll find, currently, nearly 200 detailed individual exhibits arranged under the following headings:

• Multi-media campaigns
• Fundraising directly from individuals
• Membership
• Stewardship
• Legacies (bequest) promotion
• Publications
• Fundraising formats, offers, propositions and products
• Specialist sectors
• Brand development
• Capital campaigns
• Event fundraising
• Emergencies fundraising
• Fundraising from foundations and trusts
• Commercial and corporate fundraising
• Use of data
• Fundraising strategy (in preparation)
  
• Social change campaigns
• The fundraising archive
• Homeless section

SOFII’s editorial sections
These are most easily accessed from the icons along the top of each section page. Or click on the link below.

• Top tips from leading fundraisers
  
• Opinions (same link as above but go to column on the left).

Major sections still in preparation
Though far from complete, these sections are nevertheless well worth a browse. Please bear with us as we develop this site.

• Books, videos, articles and newsletters for fundraisers
• A background to fundraising innovation
• Have your say
• The well-educated, well-informed fundraiser
  Includes (or will include) fundraising around the world: Canada, Germany, Thailand, Switzerland, Cameroon, USA, India, The Netherlands
• Have fun with SOFII
• Lost and found (SOFII’s homeless section)
• Exhibitor’s entry form

 

 

Now you don’t need to get lost in SOFII unless you want to. See opposite and below for the best way to find your way around SOFII. We're adding to SOFII all the time, so bookmark this page for future finds. And you can also search SOFII here. If you still can’t find what you are looking for please contact Carolina who will be happy to help.