Could you be a SOFII ambassador?

Your small but regular monthly gift will help SOFII grow.

Any questions? Contact Carolina.
Just click on her photo, above.

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743. The managing trustee is Ken Burnett. He can be reached at Ken@sofii.org or via www.kenburnett.com

Once you have registered you will automatically be kept up to date with how SOFII develops. You can unsubscribe at any time. For any other queries please email carolina@sofii.org

SOFII works in partnership with
The Resource Alliance, London,
organisers of the world-famous International Fundraising Congress, held each October in The Netherlands.

SOFII thanks its founding sponsors:

White Lion Press

SOFII also gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII’s growth and development to date.

‘My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.’

Lord Joel Joffe

SOFII is a gift to you and to charitable fundraisers everywhere. It’s an easily accessible free archive of the best fundraising creativity and innovation from around the world – designed to make you more effective, productive, successful and happy.

Your user name is REGISTERED

Your password is SOFIITEST

All capitals, no punctuation (but if you bookmark this page you won’t need them, as you’ll be in already!).

Dexterity pays. Click the juggler to see what's new now on SOFII.

Click the star to start enjoying SOFII’s 30 individual section showcases, where you’ll find inspiration from hundreds of case histories of the world’s best fundraising campaigns and promotions.

Click Sherlock to start exploring SOFII’s seven reading rooms packed with opinions, tips, book reviews, articles, interviews ... and lots more.

To quickly learn what really makes a difference, check out SOFII’s top tips and book reviews here. Then follow the links to the other editorial sections.

Birth of a BIG idea. How SOFII got started.

Find SOFII’s site map here.

SOFII is searchable too. Look up key words and activities easily, here.

SOFII is The Showcase of Fundraising Innovation and Inspiration. It seeks to provide those who raise funds for charities or for charitable purposes, wherever they are, with a comprehensive, easily accessible archive of the best creative fundraising from around the world. And it’s free to fundraisers and others working in the fundraising/ nonprofit area. To register, please email Carolina with your name, organisation name and address or if you are not with an organisation, some indication of your interest in charitable fundraising, eg, student, between jobs, volunteer, etc.

Brilliance is for sharing.
So please share your brilliance too
All the information on this site has been compiled to inform, guide and help fundraisers when preparing their own fundraising strategies, campaigns and promotions. In this way SOFII aims to improve fundraising practice everywhere for the benefit of fundraisers, donors and the organisations and causes they all serve. But we need YOU. Your work is a welcome addition to SOFII. Share your brilliance with over 5,500 fundraisers around the world, by sending in your examples of instructive fundraising, today. See opposite for how to do it.

© The SOFII Foundation, registered in the UK under charity No1124743.

Fundraising now is a sophisticated international business, more dependent on effective communications and relationship building rather than on who you know and the hard sell.

• SOFII’s most recent strategy
• What SOFII users say about SOFII

Check out SOFII favourites
21 campaigns that shook world fundraising
• SOFII's ‘Best of the Best’ starts here.

Short videos worth watching
• The five assumptions of fundraising.
• Three reasons to share your fundraising.
• UNICEF’s Per Stenbeck, on passion.
• Story-telling by Richard Turner.
• Story one: Gabriella’s new feet
• Story two: The worst tourist in the world
• How fundraising’s ‘best proposition ever’ got started.
• How ActionAid’s insert revolutionised donor acquisition in the 1980s.

Most-read articles
• Jonathon Grapsas on supporter surveys.
• George Smith on disrespect and how to write.
• Rich Fox on creative use of the telephone.
• Bob Levy on why we must use words wisely.
• Review of Dick MacPherson’s Digital Giving.
• Mal Warwick on what you should know about bequest marketing
• Gordon Michie describes the meaning of stewardship.
• Sean Triner explains what’s wrong with corporate fundraising
• Links to all articles.

Top tips for insights on fundraising’s big issues.
• Check what‘s really important here
• 21 keys to building an effective volunteer board.
• The 11 pillars of fundraising wisdom

Places to see
• The Jerry Huntsinger tutorials on direct mail fundraising.
• 20 fundraising questions answered.
• Links to top sites of outstanding interest.
• SOFII’s legacies showcase.
• The Great and the Good. SOFII’s tribute to fundraising’s high achievers.
• Lisa Sargent’s thank-you letter clinic.
• SOFII’s site map.
• Meet SOFII’s ambassadors.
• Ways you can help SOFII now.
• Are you being left behind?

Tell your friends and colleagues about SOFII
Please don’t share your username or password with anyone. But do please encourage your friends and colleagues to join SOFII, for free, by emailing carolina@sofii.org with ‘please register me’ in the subject line and their full name and address. The more registered active users we have, the more we can reassure the donors and volunteers who make SOFII possible that their continued support is worthwhile.

This is your site
SOFII is a living, growing, evolving site, changing all the time. Please add your comments, observations, criticisms and suggestions so that we can constantly refine and improve SOFII in ways that will be of most value to fundraisers everywhere.

Please email your comments or questions to Carolina Herrera.

SOFII also needs your input. If you believe you have or know of an innovative, inspirational or instructive fundraising concept that will inform and inspire other fundraisers around the world, please share your knowledge by sending complete examples or scans for any illustrations to Carolina Herrera, accompanied by your completed SOFII exhibitor's form. Or go to Present your own exhibit, above.

To print out or fill in the SOFII exhibitor's form on line please click here.