About us
What is the SOFII collection?
The SOFII collection aims to be the most comprehensive, best organised, and most inspiring collection of fundraising related content from around the world.
How did SOFII get started?
Ken Burnett, managing trustee for SOFII explains in an article here.
What’s in the collection?
The collection consists of three types of content:
Exhibits: well documented examples of fundraising campaigns
- get inspired by touring the halls and showcases.
Articles: written material on the art and science of fundraising
- peruse the reading rooms and dig in.
Resources: a variety of useful links, interactive content and other resources.
How is the collection organised?
We have taken great care to catalogue our ever-growing collection in a number of ways to make it easy for you to find what you're looking for. First, each exhibit is catalogued according to:
Type of charity or cause: arts, political, seniors, etc. (click for detailed list)
Intended audience: individual volunteering, corporations, etc. (click for detailed list)
Type of campaign: legacy campaign, membership, capital campaign, etc. (click for detailed list)
Medium of communication: direct Mail, press advertising, etc. (click for detailed list)
Country of origin
Next, our editors play the role of curator and assemble complementary exhibits into showcases, each focusing on one very specific topic, such as the Great brand development showcase or our seminal Best of the best showcase.
Already we have dozens of showcases, so to help make sense of them we've organised them into halls, each focusing on one very broad topic, such as donor relationships or methods of fundraising.
And we've made it fully searchable. You can filter our collection to list only ‘direct mail legacy campaigns from Canada’, for example. Or ‘Broadcast campaigns benefiting seniors’. Or you can search by keyword - our whole collection is full-text indexed - So if you want to see every piece of content that mentions David Ogilvy, that’s no problem.
