SPOTLIGHT ON DIRECT MAIL
Get inspired to create effective fundraising letters and mailpacks
Mennonite Central Committee Canada: Tigray, Ethiopia crisis appeal
Mennonite Central Committee (MCC) Canada wanted to help refugees of the Tigray crisis in Ethiopia, but they’d only just finished an appeal for victims of the war in Ukraine. Would their kind donors be willing to give again so soon? Find out what happened next, here.
Toybox: Not just an Easter appeal
During the coronavirus pandemic, Toybox (a charity dedicated to helping street children) came up with a clever campaign that gave their donors plenty of choice. What was the result? They raised average gift and smashed their fundraising target too.
The National Asthma Campaign: Straws mailing
This revolutionary pack from 1991 features an irresistible involvement device, an easily detachable plastic drinking straw that readers are invited to detach, open and breathe through for less than a minute. It is an imaginative way of involving recipients and enabling them to feel for themselves what it’s like to live with asthma.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Dogs Trust: ‘Home from Home’ direct mail appeal
This bright, bold and compelling fundraising campaign from Dogs Trust exceeded all expectations. With a record number of dogs in need of homes, the ‘Home from Home’ appeal raised vital funds to expand the charity’s foster caring network. It smashed its targets and saved many dogs who had nowhere else to go.
CAFOD: Digital Advent campaign with ethical, authentic creative
CAFOD, the Catholic Agency for Overseas Development, wanted to create a new campaign, supporting their work in Afghanistan over the festive period in 2023. The resultant digital fundraising appeal, created with Blue State, was not just successful in recruiting new donors – it also put ethical creative front and centre.
Pasqual Maragall Foundation: ‘A piece of news to be remembered’
With their first-ever capital campaign, this Spanish charity delivered something very special. An emotive concept, a moving video, well executed landing pages and strong messaging to donors all helped to ensure their target-beating success. If you’re planning a similar appeal, you’ll find plenty of tips here!
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
Team Trees – digital fundraising success in aid of the Arbor Day Foundation
This article celebrates a viral campaign that has been making a big impact since 2019. Keep reading to learn how two men took on a challenge to plant 20 million trees, engage Gen Z donors, and achieve fundraising success for the Arbor Day Foundation.
Unleash the might of the donor – power as a component of a fundraising plan
Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.
Is your donor a Spiderman, Batman or a Wonder Woman?
Superheroes have a unique backstory that makes them who they are and shapes their narrative. But in fundraising, your donor has an ‘origin story’ too. Marina Jones believes that making an effort to learn more about your donor’s story can give you an insight into why they choose to give – and help you build supporter loyalty.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
Will you join these kind fundraisers at the heart of SOFII?
Who are the SOFII One Hundred? They are fantastic fundraisers from around the world – and you can find them at the heart of SOFII. Read on to discover more about this group of caring people and learn why they have chosen to help fundraisers today, tomorrow and forever.
How to create a donor journey map
Ally Smith of fundraising technology company Fundraising KIT shows you how to create a donor journey map and shares why they’re important to your fundraising strategy.
Bush Heritage Australia: Autumn appeal turned donor care pack
Bush Heritage Australia shows you how you can achieve surprising results by thanking, acknowledging and inspiring your donors, even if you never ask for money.
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