SELECTED SOFII EXHIBITS

WaterAid’s plastic bag mailing

Every day in developing countries thousands of women (mainly) face the difficult task of fetching and carrying water from its source to their homes. It’s a gruelling daily duty most donors would find very hard to imagine. Could this concept be applied imaginatively to a fundraising appeal? Of course it could!


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OUR LATEST EXHIBITS

University of Leeds: direct mail cash appeal to alumni

The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.


St Michael’s Foundation 2011-2012 annual report: a bold vision realised

St Michael’s Hospital worked hard to create an annual report that was open, transparent and inspiring. The response they received was extremely positive and succeeded in generating an increase in revenue of over 200 per cent.


University of Leeds memories appeal

This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent. 


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OUR LATEST ARTICLES

Once Upon I Wish I’d Thought Of That

This 6th of June - the greatest training day in fundraising history.

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Small really is beautiful: SOFII sets out to celebrate the small shop

by Pauline Broomead

SOFII is extremely excited about the imminent launch of a new showcase that will celebrate the small charity. Click here to learn about this new partnership with the UK’s FSI, the Foundation for Social Improvement, and how you could win £50.

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Change can take us by surprise

by Andrew Papworth

Understanding the changes that could influence how your donors view your legacy marketing is extremely important says Andrew Papworth. 

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Tutorial 48 – seven golden rules for the reply form

by Jerry Huntsinger

Seven golden rules to follow that will really make your reply form work.

 

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HIGHLIGHTS
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A random sampling of the 58 showcases on sofii.org

Formats, offers, propositions and products showcase

iconThe priority ranks as follows: audience, offer, format, creative. The format you choose for your fundraising promotion is pretty important but not as significant as a good product or proposition. A fundraising ‘product’ is a clearly defined and readily understood scheme or plan that donors can subscribe to or join. There is usually a fixed entry price or range of prices, often monthly. In return for this, donors will receive clearly described benefits, even if these are intangible or are enjoyed by a third party. Tour this showcase now.

More services

iconEven more from SOFII to you, including the fundraiser’s toolbox, sites to be seen and SOFII’s bookstore.
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The thank-you letter clinic.

We all know that a thank you letter can be the most important piece of communication that a donor receives. Lisa Sargent, copywriter and thank-you letter expert, will be bringing you the 'best of the best' on demonstrating your gratitude properly.  

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Event fundraising showcase

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events. Tour this showcase now.

Foundations and trusts

iconMore and more donors, particularly larger donors, are choosing to channel their giving through a trust, or foundation. Many of these function just like individual donors though some of the larger ones have a committee and published criteria. It pays to know and to respect these criteria. Trusts don’t like to waste time on applications for support that are outside their expressed interest areas (just like private individual donors). Tour this showcase now.

 

Help out with SOFII

iconHelp us reach more people around the world. Become a SOFII ambassador; spread the word about SOFII in your country and help us understand what fundraising is all about where you are. This is a great volunteer opportunity if you are looking to expand their professional network.
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Face-to-face fundraising showcase

iconFor many organisations face-to-face or street fundraising has proved to be the most cost-effective way of recruiting large numbers of new monthly donors. But there are problems and challenges too. Many lessons have been learned around the world since face-to-face fundraising first became popular, and this showcase seeks to capture these and share them with you. Editorial for this section is currently being prepared and updated. But why not click the link and have a look anyway? Tour this showcase now.

Electronic fundraising


iconAs fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.


Best fundraising products showcase

iconFundraising products can be a successful asset to any charity… if used correctly! Take a look at these exhibits to see what happens when fundraisers used their imagination to inspire their donors… the sky’s the limit. Tour this showcase now.


All our yesterdays: the fundraising archive showcase

iconFundraising has been around ever since people started to help each other. So examples of inspirational, instructive and innovative fundraising inevitably go back many centuries. But our records and record-keeping have not been all they should be. In this section SOFII aspires to display and describe the history of fundraising.

  • Treasures from the twentieth century
  • Wonders from history
  • The second oldest profession: fundraising from the dawn of time

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Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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