Every day in developing countries thousands of women (mainly) face the difficult task of fetching and carrying water from its source to their homes. It’s a gruelling daily duty most donors would find very hard to imagine. Could this concept be applied imaginatively to a fundraising appeal? Of course it could!
The direct mail appeal that raised more in 12 weeks than the University had raised in their previous eight years of sending mail appeals.
St Michael’s Hospital worked hard to create an annual report that was open, transparent and inspiring. The response they received was extremely positive and succeeded in generating an increase in revenue of over 200 per cent.
This multi-channel ‘prospecting’ campaign from the University of Leeds enabled them to reach former students who had drifted away from their former university and exceeded its target by 56 per cent.
SOFII is extremely excited about the imminent launch of a new showcase that will celebrate the small charity. Click here to learn about this new partnership with the UK’s FSI, the Foundation for Social Improvement, and how you could win £50.
Understanding the changes that could influence how your donors view your legacy marketing is extremely important says Andrew Papworth.
Seven golden rules to follow that will really make your reply form work.