Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
Seventy years before social media, a 13-year-old girl changed the way we see our world forever. Now the Anne Frank Trust in the UK has started a campaign to encourage young people with a thirteenth birthday in 2013 to write to the prime minister, David Cameron, to tell him what kind of world they would like to see.
The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.
Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.
Andrew Papworth says that testing is a vital part of good fundraising.
So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.
Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.
And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?