And ingenious idea from SOS Children’s Villages that went for the ‘one per cent’ with this newspaper ad. It has superb and courageous targeting – just six people – is, challenging, innovative and was very successful.
This excellent film from Facing the World makes it abundantly clear what the donor has achieved. It’s sentimental, just very moving.
A great case study from a ‘mo bro’ of doing fundraising, engagement and feedback well, and being focused on supporters’ needs and interest.
Here is the report that changed someone who was, at best, lukewarm about social media to an almost fan: Something to Tweet About. You will learn how to gather those yearned-for ‘likes’ and maybe turn them into gold.
Raising money from commercial organisations is a bit like Marmite – you either love it, or hate it. But you can’t deny it that it does raise money. If you’re thinking about putting a toe in the water – check out this article that is full of advice for practitioners on how to go about it.
Has technology saved you time and trouble when writing an application for a grant? Or do you find online application forms limit how much you can say? Click here to find how you can get all your valuable information across in fewer words.
One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.