SELECTED SOFII EXHIBITS

CPAR: ‘plant a tree in Ethiopia’ mailing

Ethiopia has to be one of the most difficult fundraising markets in the world. Yet this pack produced results that most more sophisticated fundraisers can only dream of.



OUR LATEST EXHIBITS

Bruce Barton’s fundraising letters for Deerfield Academy: from 1957 and 1958, letters 20 and 21

Bruce Barton’s letters are all about the donors’ achievements, so are welcome news packed with flattery and tales of selflessness and fine motives. 


Blue Cross brand refresh

This charity’s brand refresh is different from many others because it puts supporters and their deep love and concern for pets first. It’s designed to meet fundraising objectives as well as brand awareness.


OUR LATEST ARTICLES

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Magic moments: how small beginnings inspire great causes

by Aline Reed and Ken Burnett

In this article Aline Reed and Ken Burnett describe some great founding moments – how small beginnings can inspire great causes.

Opinion pieces
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Tutorial 41 - to write a better letter, go fly a kite

by Jerry Huntsinger

Jerry says you will be more successful at writing a letter if you learn and practise a trick of professional writers – a cooling off period at specific intervals in the creative process. 

Tutorials
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Together not separate

by Charlie Hulme

 

In his latest article on storytelling, Charlie Hulme, says, ‘If you want people to donate, make sure they know that others are. Don’t ask them to join at the starting line, show them the finish line – show them the money.’

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HIGHLIGHTS

A random sampling of the 55 showcases on sofii.org

Low-cost donor recruitment showcase

iconoFinding the required magic on a tight budget – surely an even bigger challenge! But in this showcase, we’ve found fundraisers who not only managed it, they excelled it. Tour this showcase now.


More services

iconEven more from SOFII to you, including the fundraiser’s toolbox, sites to be seen and SOFII’s bookstore.
Tour this showcase now
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All our yesterdays: the fundraising archive showcase

iconFundraising has been around ever since people started to help each other. So examples of inspirational, instructive and innovative fundraising inevitably go back many centuries. But our records and record-keeping have not been all they should be. In this section SOFII aspires to display and describe the history of fundraising.

  • Treasures from the twentieth century
  • Wonders from history
  • The second oldest profession: fundraising from the dawn of time

Tour this showcase now.



 

Web-based fundraising


iconAs fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.

Best donor recruitment initiatives showcase

iconDonor recruitment is vital to any charity. Whether through direct mail, telemarketing, face-to-face fundraising or e-marketing, how do you make sure your methods have that magic that will make the donor tick… and ultimately make a donation? Take a look at these great examples to inspire you for your next big idea. Tour this showcase now.

Combining campaigning and fundraising showcase

iconCampaigns and fundraising are often uncomfortable bedfellows. In some organisations, these two inextricably interlinked activities barely communicate with each other and when they do they often seem to be pulling in different directions. But when campaigners and fundraisers work well together the results can be extraordinary. And when donors are given the chance to be campaigners too, and vice versa, they invariably prove to be your organisation’s best supporters of all. This is where you’ll find examples of campaigners and fundraisers working well together. Tour this showcase now.

Major donor fundraising


iconAs fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.


Regular, or committed, giving


iconGiving a small, affordable amount regularly, preferably each month, is easy, cheap and so is good for the donor and for the cause as it’s much better than single gifts for donor development and retention. One-off cash donors will always need to be renewed which is expensive and inefficient. Regular committed donors stay with your cause and give and give again, thanks often to ‘the blessing of inertia’. This important showcase tells you how and shows you who is particularly good at it. Tour this showcase now.

The creative copy clinic

The membership showcase

iconMembers equal strength, power and voice, but members can also be difficult and inconvenient. Having members can give validity to your campaigns and make those in power sit up and pay attention. But members also take maintenance and can be very demanding. They can be disruptive and distracting. However, many organisations wouldn’t be without their members for the world. Membership is unlikely to be the best course for all organisations, but might it be right for you? Tour this showcase now.

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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