Help the Aged ‘...little piece of plastic’ direct mail acquisition pack
More than a year after this classic pack originally appeared on SOFII, its originator, Chris Stoddard, has come forward with the full story.
View all showcasesThe Amnesty International Shame Shell campaign.
This exciting exhibit from Amnesty International UK reveals new and innovative ways to keep your donors at the heart of your next campaign.
7days7gifts – part of Give India’s ‘joy of giving’ week.
Can one person really change the world? Well, as this exhibit demonstrates, he can certainly make a very good start. This is a wonderful example of how one man’s idea can motivate many.
Bruce Barton’s fundraising letters for Deerfield Academy: From 1945, letters three, four and five.
These letters are masterful examples of wrapping up serious information in easy conversational style. Find letters three, four and five here.
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How I wrote it... The Make A Wish Foundation prospect letter.
In the second of a series of interviews with leading fundraising writers, Harvey McKinnon talks with Fergal Byrne about his key tips for writing a letter. He explains how to inspire the reader, how to touch their heart and most importantly, how to make them want to support your cause.
What kind of advert would your supporters make, for you?*
In this thought-provoking article, Aline Reed questions the power of big brands versus audience generated content in the world of advertising. Would you let your donors write and design your next advert?
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