SELECTED SOFII EXHIBITS

RSPCA’s ‘sow tethering’ telephone campaign

Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.


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OUR LATEST EXHIBITS

The ‘thirteen-in-13’ campaign, from Anne Frank Trust UK

Seventy years before social media, a 13-year-old girl changed the way we see our world forever. Now the Anne Frank Trust in the UK has started a campaign to encourage young people with a thirteenth birthday in 2013 to write to the prime minister, David Cameron, to tell him what kind of world they would like to see.


Aching Arms teddy bears member-get-member scheme

The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.


David Ogilvy’s letter for the United Negro College Fund

Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.


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OUR LATEST ARTICLES

Hello! Testing! Testing! Testing!

by Andrew Papworthd

Andrew Papworth says that testing is a vital part of good fundraising. 

Top Tips
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Once Upon I Wish I’d Thought Of That

The greatest training day in fundraising history took place on the 6th of June 2013. Click here to see some of the magic from that day. 

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How I wrote it – Cerebral Palsy Alliance’s multimedia, email and video

So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.

Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.

How I wrote it
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Job-speak – a user’s guide

by George Smith

And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?

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HIGHLIGHTS
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A random sampling of the 58 showcases on sofii.org

Arts and education sector showcase

This is a collection of creative approaches to fundraising in education and the arts. Successful fundraising in the arts and educations sectors is merely a matter of knowing which buttons are which and pushing only the right ones. Easier said than done, of course. We are desperately short of good material for this showcase and we know that some truly great fundraising goes on in these sectors. So please, don’t be shy. Submit your exhibit today. Tour this showcase now.

How SOFII works

iconIn this informative showcase, you’ll find everything you need to know about SOFII and how to use it. We’ve included a new user’s guide, a site map and a list of SOFII staff in case you want to get in touch.
Tour this showcase now.


The thank-you letter clinic.

We all know that a thank you letter can be the most important piece of communication that a donor receives. Lisa Sargent, copywriter and thank-you letter expert, will be bringing you the 'best of the best' on demonstrating your gratitude properly.  

Tour this showcase now.


Corporate and commercial fundraising showcase

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities? Tour this showcase now.

Formats, offers, propositions and products showcase

iconThe priority ranks as follows: audience, offer, format, creative. The format you choose for your fundraising promotion is pretty important but not as significant as a good product or proposition. A fundraising ‘product’ is a clearly defined and readily understood scheme or plan that donors can subscribe to or join. There is usually a fixed entry price or range of prices, often monthly. In return for this, donors will receive clearly described benefits, even if these are intangible or are enjoyed by a third party. Tour this showcase now.

Inexpensive donor involvement ideas showcase

iconInvolving donors with your fundraising is an excellent way to raise awareness and to make the donor feel like part of something special. And, more often than not, it can be an effective way to increase income. Click into this showcase to see a small selection of the variety of ways in which fundraisers have imaginatively involved their donors with their cause. Tour this showcase now.


Regular, or committed, giving


iconGiving a small, affordable amount regularly, preferably each month, is easy, cheap and so is good for the donor and for the cause as it’s much better than single gifts for donor development and retention. One-off cash donors will always need to be renewed which is expensive and inefficient. Regular committed donors stay with your cause and give and give again, thanks often to ‘the blessing of inertia’. This important showcase tells you how and shows you who is particularly good at it. Tour this showcase now.

The membership showcase

iconMembers equal strength, power and voice, but members can also be difficult and inconvenient. Having members can give validity to your campaigns and make those in power sit up and pay attention. But members also take maintenance and can be very demanding. They can be disruptive and distracting. However, many organisations wouldn’t be without their members for the world. Membership is unlikely to be the best course for all organisations, but might it be right for you? Tour this showcase now.

Stemming donor attrition showcase

iconEvery single fundraiser wants regular donors and lots of them. It certainly takes skill to attract donors in the first place, but it can take even more talent and expertise to ensure they remain faithful to you and your cause. In this showcase, we bring you some examples of how fundraisers have admirably converted random gift givers into steadfast supporters. Tour this showcase now.

Shout out on SOFII

iconAre you a born storyteller? Then please share your fundraising stories with us. We’d love to hear about all of your successful experiences and even those that weren’t perhaps quite so triumphant… And if you’ve adapted a SOFII exhibit for your own cause then please let us know how it went. Email Carolina today.

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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