RSPCA’s ‘sow tethering’ telephone campaign
Any marketing campaign that can have such an impact on members of parliament on the eve of taking their country to war has to be worth recording. This campaign is notable as one of the early UK examples of fundraisers using the telephone.
The ‘thirteen-in-13’ campaign, from Anne Frank Trust UK
Seventy years before social media, a 13-year-old girl changed the way we see our world forever. Now the Anne Frank Trust in the UK has started a campaign to encourage young people with a thirteenth birthday in 2013 to write to the prime minister, David Cameron, to tell him what kind of world they would like to see.
Aching Arms teddy bears member-get-member scheme
The story that was voted best of all at SOFII’s 2013 Once Upon I Wish I'd Thought of That event.
David Ogilvy’s letter for the United Negro College Fund
Go back in time to meet one of the commuters who, in 1968, found this superb letter from David Ogilvy on the seat of the train taking him home to his comfortable New York suburb.
Hello! Testing! Testing! Testing!
Andrew Papworth says that testing is a vital part of good fundraising.
Once Upon I Wish I’d Thought Of That

The greatest training day in fundraising history took place on the 6th of June 2013. Click here to see some of the magic from that day.
How I wrote it – Cerebral Palsy Alliance’s multimedia, email and video
So far in the ‘how I wrote it’ series, we have focused on the traditional form of campaigning. In other words, packages only using the written word. Here we look at a communication package that uses multimedia, email and video.
Here Jonathon Grapsas talks to Fergal about his work for the charity Cerebral Palsy Alliance. Jonathon is based in Australia where he works for a number of local charities.
Job-speak – a user’s guide
And now from the incomparable George Smith: an expose of all that is nonsense in recruitment ads from charities. Are you guilty of the ‘booming vocative’?
















