SELECTED SOFII EXHIBITS

Greenpeace Italia: save the Parmigiano Reggiano from OGM

Greenpeace Italia This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.



OUR LATEST EXHIBITS

Diwali campaign: support a child’s education for one year

A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.


La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore

“I test civetta” sulle risposte ai donatori da parte dei fundraisers sono di solito un’attività deprimente soprattutto perchè, ammesso che lo si faccia, di solito si risponde alla generosità e al sostegno dei donatori molto in ritardo e in modo inadeguato. Ma ogni tanto un fundraiser davvero unico se ne esce fuori con una risposta così originale che davvero solleva il morale. Eccone uno.


Girlguiding UK Impact Report 2011

Annual reports and their latest sidekick the impact report mustn’t be boring – ever.


OUR LATEST ARTICLES

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A fundraiser’s alchemy: turning tears to gold

by Lyndall Stein

In this new article about her time with AIDS charity the Terrence Higgins Trust, Lyndall Stein says, ‘…I have learned that it is a privilege to be a fundraiser. When you are working on the toughest issues in the hardest times, you know that your blood, sweat and tears will be turned to gold, that your work will be meaningful, relevant and will matter…’ 

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Tutorial 39 - writing letters to men

by Jerry Huntsinger

‘Men are usually more in a rut than women; they have difficulty shifting from one idea to another. They want to see the facts right up front.’ So says Jerry Huntsinger in the first part of his latest tutorial.

Tutorials
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Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough

by Nicole Schmidt

Nicole Schmidt is convinced that we should all be copying J K Rowling by telling our stories they way she told Harry Potter’s. Ms Rowling, of course, sold millions of books and made a huge amount of money. Will we fundraisers raise millions for our causes if we adopt her techniques?

Top Tips
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HIGHLIGHTS

A random sampling of the 55 showcases on sofii.org

The thank-you letter clinic.

We all know that a thank you letter can be the most important piece of communication that a donor receives. Lisa Sargent, copywriter and thank-you letter expert, will be bringing you the 'best of the best' on demonstrating your gratitude properly.  

Tour this showcase now.


Web-based fundraising


iconAs fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.

Social change campaigns showcase

iconWhy are we here? To make the world a better place, of course. And we do this by campaigning in all the right ways for social change. Social change organisations don’t succeed by being reasonable, by doing things the way they’ve always been done. The first aspiration of all nonprofit organisations should be to do themselves out of business. All campaigners and fundraisers should be restless challengers of the status quo, never ever satisfied that we are doing quite enough. Why? Because we only exist to change the world. Tour this showcase now.

Event fundraising showcase

Charity events are as varied and colourful as fundraising itself. They’re only limited by the imaginations of their organisers and their capacity to make things happen against all odds. But in many markets the costs of running events are rising and competition for donors' interest and participation is fierce, not to mention competition for their funds. In this section you will find details of some of the world’s most original and effective events. Tour this showcase now.

Shout out on SOFII

iconAre you a born storyteller? Then please share your fundraising stories with us. We’d love to hear about all of your successful experiences and even those that weren’t perhaps quite so triumphant… And if you’ve adapted a SOFII exhibit for your own cause then please let us know how it went. Email Nathalie or Carolina today.

Broadcast media


iconIn this section, you will currently find some examples of DRTV fundraising (direct response television). As soon as we can, we’ll be adding more examples showing a wide range of media. Tour this showcase now.


Have your say

iconThis is your SOFII. Throughout SOFII on all exhibits and articles you will find encouragement and opportunities to help improve the content of SOFII, by adding an experience, airing your views and opinions, sharing your thoughts and letting us know what you like most – and least – on SOFII. Feel free to email SOFII’s development director Nathalie with any of your feedback.

Stemming donor attrition showcase

iconEvery single fundraiser wants regular donors and lots of them. It certainly takes skill to attract donors in the first place, but it can take even more talent and expertise to ensure they remain faithful to you and your cause. In this showcase, we bring you some examples of how fundraisers have admirably converted random gift givers into steadfast supporters. Tour this showcase now.

Corporate and commercial fundraising showcase

Fundraisers are becoming increasingly professional and sophisticated when it comes to forming partnerships with commercial organisations and also when raising money from them. Corporate donors now are expressing growing interest in what fundraisers have to offer in terms of mutual benefit for their marketing objectives and as they seek to fulfil their obligations in terms of their corporate social responsibility. Is corporate fundraising all it’s cracked up to be? Are companies the best route to the many thousands of potential individual donors that they employ? If so, how should you go about fundraising from the corporate sector and where are the best opportunities? Tour this showcase now.

Direct mail showcase

iconDespite greatly exaggerated claims of its impending demise, direct mail remains by a long way the fundraiser’s preferred method of getting and keeping in touch with supporters, perhaps less than in the past for acquisition, but increasingly for donor relationship building and development. Tour this showcase now.

Thank you

SOFII gratefully acknowledges the generous and catalytic support of the Joffe Foundation, UK, which has made possible SOFII's growth and development to date.

'My Trust is delighted with its investment in SOFII. We are very pleased that we have been able to be of assistance in the launch of this important initiative.'
Lord Joel Joffe.

About SOFII

SOFII is supervised by The SOFII Foundation, a registered charity in the UK, No 1124743.

SOFII’s development director is Sue Kershaw. She can be reached at sue@sofii.org

'We love SOFII. Next year we hope to help again.' 
Lynne, HMA, Vancouver.

© The SOFII Foundation 2010. http://www.sofii.org.

 

 

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