Even more from SOFII to you, including the fundraiser’s toolbox, sites to be seen and SOFII’s bookstore.
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As fundraisers increasingly come to realise the potential of individual major donor fundraising, this is one of SOFII’s most visited showcases. There are some great ideas and examples here, now, and the section is growing constantly. Tour this showcase now.

Campaigns and fundraising are often uncomfortable bedfellows. In some organisations, these two inextricably interlinked activities barely communicate with each other and when they do they often seem to be pulling in different directions. But when campaigners and fundraisers work well together the results can be extraordinary. And when donors are given the chance to be campaigners too, and vice versa, they invariably prove to be your organisation’s best supporters of all. This is where you’ll find examples of campaigners and fundraisers working well together. Tour this showcase now.

Giving a small, affordable amount regularly, preferably each month, is easy, cheap and so is good for the donor and for the cause as it’s much better than single gifts for donor development and retention. One-off cash donors will always need to be renewed which is expensive and inefficient. Regular committed donors stay with your cause and give and give again, thanks often to ‘the blessing of inertia’. This important showcase tells you how and shows you who is particularly good at it. Tour this showcase now.

Members equal strength, power and voice, but members can also be difficult and inconvenient. Having members can give validity to your campaigns and make those in power sit up and pay attention. But members also take maintenance and can be very demanding. They can be disruptive and distracting. However, many organisations wouldn’t be without their members for the world. Membership is unlikely to be the best course for all organisations, but might it be right for you? Tour this showcase now.