Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.
This story is powerful, inspiring, direct, humbling and honest.
Battersea Dogs & Cats Home struck gold with a marvellous and original idea to show their urgent need to wealthy donors.
Do you agree with Andrew Papworth when he says that fundraisers are going to find it tough for the foreseeable future? Here on SOFII you’ll find his thoughts on the latest consumer confidence survey
Move over all those talent shows on television screens all over the world – SOFII’s first every auditions to find fresh talent for IWITOT took place this week. Check out the results here.
You might be surprised to know that one of the most successful branding exercises ever was performed by the first suffragettes in Britain. They were, of course, notorious for their demonstrations of bravery, but also for the splendid ways they raised huge amounts of money to promote equality for women everywhere. One woman was so inspired that she donated £1000 a year – £80,000 in today’s value, to be paid until women were given the vote. You’ll find out lots more here.
Are you trying to raise money for a small charity? Worried that you can’t compete with the ‘big boys’? Then head over to this latest tutorial from that other eminent fundraiser Jerry Huntsinger and you will find that you actually have some advantages over larger organisations – who might also find something useful.