Greenpeace Italia: save the Parmigiano Reggiano from OGM
This email campaign is really a call to action, good image, very few words but with very high impact. It is perhaps one of the lowest cost exhibits on SOFII - and it might just be one of the most cost effective.
Diwali campaign: support a child’s education for one year
A forgotten cause with a low profile and limited visibility in the public eye managed to raise awareness and much-needed funding.
La stazione WDCN, Nashville, USA: il “grazie” speciale a un donatore
“I test civetta” sulle risposte ai donatori da parte dei fundraisers sono di solito un’attività deprimente soprattutto perchè, ammesso che lo si faccia, di solito si risponde alla generosità e al sostegno dei donatori molto in ritardo e in modo inadeguato. Ma ogni tanto un fundraiser davvero unico se ne esce fuori con una risposta così originale che davvero solleva il morale. Eccone uno.
Girlguiding UK Impact Report 2011
Annual reports and their latest sidekick the impact report mustn’t be boring – ever.
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A fundraiser’s alchemy: turning tears to gold
In this new article about her time with AIDS charity the Terrence Higgins Trust, Lyndall Stein says, ‘…I have learned that it is a privilege to be a fundraiser. When you are working on the toughest issues in the hardest times, you know that your blood, sweat and tears will be turned to gold, that your work will be meaningful, relevant and will matter…’
Tutorial 39 - writing letters to men
‘Men are usually more in a rut than women; they have difficulty shifting from one idea to another. They want to see the facts right up front.’ So says Jerry Huntsinger in the first part of his latest tutorial.
Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough
Nicole Schmidt is convinced that we should all be copying J K Rowling by telling our stories they way she told Harry Potter’s. Ms Rowling, of course, sold millions of books and made a huge amount of money. Will we fundraisers raise millions for our causes if we adopt her techniques?











Are you a born storyteller? Then please share your fundraising stories with us. We’d love to hear about all of your successful experiences and even those that weren’t perhaps quite so triumphant… And if you’ve adapted a SOFII exhibit for your own cause then please let us know how it went. Email
This is your SOFII. Throughout SOFII on all exhibits and articles you will find encouragement and opportunities to help improve the content of SOFII, by adding an experience, airing your views and opinions, sharing your thoughts and letting us know what you like most – and least – on SOFII. Feel free to email SOFII’s development director 


