SPOTLIGHT ON DIRECT MAIL
Free video workshops for fundraisers
Direct mail clinics – Introduction and contents
Welcome to the Agents of Good (AOG) free direct mail clinics. These 11 useful video lessons offer you tried and tested tips that will make your direct mail appeals more engaging and effective. Please explore all the clinics and share them widely with your fundraising friends.
Direct mail clinic #10 – The direct response super-hack
If you’re tired of telling stories from your chief executive or director’s point of view, then you need to watch this video. Because too often, the voices we use (and their tendency to speak professionally) can get in the way of our storytelling AND our fundraising.
Direct mail clinic #11 – Thank you
Congratulations, you’ve made it to clinic #11. That means you have learned a lot about direct response. But as John says himself… this clinic is the most important one.
LATEST CASE STUDIES
Fantastic fundraising campaigns from around the world
Charity Right: ‘AI vs real people’ image test
There are a lot of potential uses for artificial intelligence (AI) in fundraising. Jamal Abbas shares how one charity set out to discover what worked better in an online fundraising campaign, AI generated images or those taken by a team of skilled photographers.
Youth PWR: Face-to-face funds youth empowerment initiatives
For a young, emerging charity, trying out a new form of fundraising can be a daunting prospect. But we hope this face-to-face (F2F) fundraising success story will motivate others to be brave and bold.
The IUCN and Lacoste: ‘Save Our Species’ partnership
The results of this partnership speak for themselves. Funds raised – tick. Awareness raised – tick. Endangered species saved – tick. Keep reading to find out why Oxfam’s Manon Oliver admires what is a truly creative collaboration.
LATEST ARTICLES
Expert opinions, insights and how-to guides to inform your fundraising
The UK data bill is a gamechanger for charities
The UK government just passed the Data (Use and Access) Bill. One amendment in the bill is of particular interest, with the potential to boost annual charitable donations by as much as £290 million. Keeping reading to learn more.
Explore findings from Blackbaud’s 2025 ‘The Status of UK Fundraising’ report
Fundraising is changing in the era of artificial intelligence (AI). Over 550 fundraisers shared their fundraising experiences to help generate this useful benchmarking report. Keep reading to find out more and download the complete findings.
Can we talk about community fundraising?
SOFII trustee and Irish fundraiser, Kevin Delaney, takes a closer look at the challenges facing community fundraising – before offering you some tips for how to unlock the potential of this income stream.
SOFII’S MOST POPULAR
Your shortcut to our must-see examples of fundraising inspiration
UNFPA: ‘No matter what’ digital acquisition campaign
In this recent digital fundraising campaign, the creative focussed on images that juxtaposed difficult and dangerous environments with safely delivered newborns. It achieved excellent results and even increased return on investment from UNFPA’s existing donors.
Unleash the might of the donor – power as a component of a fundraising plan
Your donors want to make a difference. But sometimes when they give, they aren’t sure if their generosity is making an impact. In this article, Mark Phillips shares three techniques you can add to your fundraising appeals. Each one will help ensure your donors know that they DO have the power to make a difference.
Lar da Menina: ‘Blessed Beetle’ raffle
Meet the wonderful fundraising nuns of Lar da Menina in Brazil, and pick up some tips from their unique and very successful ‘Blessed Beetle’ raffle.
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